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Capitalizing On Your Event Promo Post-Event

If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…

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Getting Your Event Promo Where It Needs To Be

Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands:  how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…

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Sneak Peek: Kapow’s 2020 Multi-Event Program Trend Report

Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…

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How To Crush Your Next Event Promo

Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…

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2019 Fall Event Trends Forecast

While we may have to wait a little longer to break out the scarves and cocoa, it’s never to early to dig into corporate event trends for the coming season. Although it can be easy to lament the loss of warm temperatures and outdoor events, our fall forecast aims to prove that the fun doesn’t…

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Movies

3 Reasons to Book Private Screenings

Private screenings are tried and true corporate events. We love them here at Kapow and we’ve found they’re perfect for employee appreciation, client acquisition and client entertainment events. Here are a few reasons why our clients have had a big success with movie private screenings. Entertain a large group without breaking the bank Movie private screenings are great…

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Your 2019 Fall Sports Primer

It snuck up on us quickly, but Fall is nearly here. This means the impending return of scarves, leaves crunching underfoot, pumpkin spice lattes and fall sports — so many fall sports. If you’re worried you won’t be able to tell a touchdown pass from an interception, look no further than our handy fall sports…

Holiday

Tips for Planning an Awesome Holiday Party

Planning any corporate event can be stressful, but there is a extra level of stress that accompanies planning a holiday party. But throwing an awesome Holiday Party starts with a solid plan. Follow these tips for stress-free planning.

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Check out our webinar on driving more pipeline from your events

Check out our very first Cvent + Kapow marketing webinar. We're proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we're able to provide. In addition, we're proud to partner with our parent company Cvent to bring you an exclusive look into how tech platforms can supercharge your events strategy. With this exclusive webinar, 10-year marketing veteran and Kapow Director of Marketing Carolyn Chapin guides viewers through how to work smarter, not harder, when it comes to lead generation. Intrigued? You should be. Check out what this exclusive webinar…