Meet the Kapow Event Expert Casey Baldin is a Kapow Senior Account Manager, and has become the resident partner marketer event expert. Her clients are primarily in the tech vertical and close to 50% of her yearly events are hosted by complementary companies who team up to boost pipeline through strategic and scalable lead-gen events. …
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Like it or not, 2020 is just around the corner. If you’re not already on your way to laying out your conference planning strategy, you’re doing so to your own detriment. Never fear, however, because Kapow is here to help. If your conference strategy is feeling a little rusty, we’ve got some personalized WD-40 in…
Ready to crush your 2020 conference strategy? Of course you are; that’s why you’re reading Kapow Insider! But you wouldn’t run a marathon without training first. In the same way, you’re not going to set yourself up for success conference-wise without going into it with a battle plan. If you need a plan to crush…
Since the majority of us are unable to rely on fresh air and sunshine to drive corporate event attendance in the winter, it’s critical that we take advantage of the one winter activity that continues to excite millions of Americans daily. Sports. Whether a professional football game with 60,000 fans in attendance or a nostalgia-filled…
Last year, 59% of Americans resolved to be more active in 2019. This means, if we apply a little statistical theory, almost 6 in 10 individuals you might be planning an event for in 2020 could be interested in active events. Additionally, less than 50% of people who resolve to change their sedentary ways remain…
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With only two months to go, time if officially ticking for you to find, book and plan a 2019 corporate holiday party. Corporate holiday parties are a successful tool for improving customer and team relationships, showing recognition and ending the year on a high note with extra face time. But, as you know, Q4 never…
If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…
Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands: how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…
Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of attendees at a piece of experiential marketing will generate digital and social content at events. Free marketing! As well, 70% of attendees become regular customers after attending an experiential event, according to the Event Marketing Institute. So it's always worth it to shore up your…
