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How Kapow Solves Event Planning Pain Points

Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…

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Conference Marketing: 7 Lessons Learned

When one of the Kapow marketing team members suggested we try a B2B sales and marketing conference late last year I was dubious but game. While the opportunity to get in front of a captive audience of our ideal customers was tempting, I wasn’t sure that a conference would deliver the hard-line, quantifiable results we…

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National Partner Highlight: New Balance

If you’re planning a multi-event program, Kapow’s national partners can be a great place to start. Planning events in multiple markets can be a daunting task — especially if you want to stick to a cohesive theme. Sticking with one partner gives you the ability to create an easily replicated event across multiple markets and…

Event Spotlights

Secondary Market Kapow Experiences

If you don’t live in New York, LA or Chicago, you can start to feel a little neglected. And we get it! Important business gets done all across the United States, not just on the coasts and off of Lake Michigan. So chafe no longer at the designation secondary market. You’re primary in our hearts,…

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Even More Halloween Events To Book In 2018

Halloween is just around the corner. In between the pumpkins, fallen leaves and delicious hot ciders, let’s not forget the real reason for the season: getting your pants scared completely off. Last year, we went through and curated some of our favorite terrifying events live on-site already. But the more, the scarier as the old…

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Event Tips

6 Networking Conversation Topics to Avoid

If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.

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Venues That Have Appeared On Reality TV

While we’ve already covered Kapow events that have appeared on television, we know that some hosts and attendees have more, er, discerning taste. If you need to know that the clientele at these establishments are the crème de la crème so to speak, we’ve got the perfect list: we’ve rounded up a number of venues that…

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The 5 keys to planning an unforgettable large-scale event

A big product announcement. Your end-of-the-year holiday bash. A Dreamforce reception for MVP clients. Your company’s executive retreat. All of these occasions are times you need to go above and beyond to service your vision with a large-scale event. But where do you start when your team or company’s reputation, employee morale and/or impression on…

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How To Execute Your Partner Marketing Strategy

Executing a partner marketing strategy begins with understanding your brand and your ideal customer. Once you've done that however, the real work begins. Successfully partnering with another business—from your pitch to your followup with clients—requires four steps, and we're here to walk you through each one below. Step 1: prep for your partners After all that work you did solidifying your company's brand and ideal client profile, you've got to find partners whose interests align with yours. Part of this is is making sure your brands and clients align. Once you've done that, you should vet potential partners for their…