Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…
Your 2019 Fall Sports Primer
It snuck up on us quickly, but Fall is nearly here. This means the impending return of scarves, leaves crunching underfoot, pumpkin spice lattes and fall sports — so many fall sports. If you’re worried you won’t be able to tell a touchdown pass from an interception, look no further than our handy fall sports primer. It’s filled with all the knowledge you’ll need to impress your sports-minded colleagues and clients. Who knows, you might even end up sounding like an expert.
Baseball: fall sport by proxy
I know what you’re thinking—baseball is a spring/summer sport if ever there was one. And you’re right! The regular season this year started on March 28th, just after the official start of spring. The thing to keep in mind is that baseball has a long season. Like…really long. Postseason (or the playoffs) starts in October, and the World Series won’t even take place until the end of the month. So you’re going to be hearing about it for a while at the very least.
According to MLB.com, the Houston Astros are currently in the top slot of the power rankings of the American League West. Behind them are the Bronx Zoo of the New York Yankees, and the LA Dodgers recently crushed their own homerun record, putting them behind only the Twins and Yankees. Meanwhile, in the National League, current frontrunners are the Chicago Cubs and the St Louis Cardinals. Granted these rankings have the ability to change, but these are the teams to pay attention to if you’re looking to impress on the road to the Series.
Football: the golden boy of fall sports
Even if you don’t know the end zone from ozone, you’re at least vaguely aware that fall is peak football season. The preseason games have been going on since August 1st, but right now is the perfect time to start paying attention to the gridiron. The regular season just started, which will continue until the very tail end of 2019. With games running three nights of the week on Thursdays, Sundays and Mondays, there’s a lot of chances to cheer on your favorite team.
Even once that’s over, there’s still a solid month of games left to decide who goes to Super Bowl LIV. So it’s safe to say that football is going to be on everyone’s minds for a while.
Hockey: the understated choice
Outside of a few major markets—our hometown Chicago being one—expressing an enthusiasm in hockey is likely to get you greeted with a number of blank stares and outright confusion. But it’s been more than five years since the last NHL lockout, so there’s no reason not to enjoy ice hockey this season. The regular season begins October 2nd, according to the official NHL website. One of the match ups starting off the season is a series between the 2019 Stanley Cup champion St. Louis Blues versus the Washington Capitals.
If you’re from the U.S.’s northern neighbor Canada, the Vancouver Canucks will play the Edmonton Oilers and the Ottawa Senators will play the Toronto Maple Leafs as well on opening night as well. Whether you can say with perfect clarity who Miro Heiskanen and Henrik Lundqvist are or your knowledge of hockey players begins with Wayne Gretzky and ends with the 2004 film Miracle, there’s still ample time to get in on the iciest fall sport out there.
If your interest is piqued, Kapow has no shortage of sports and entertainment events that are perfect for your newfound appreciation in fall sporting events.
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