The Rise of the Staycation

The Great Recession unleashed a wave of frugality among U.S. consumers. Expensive vacations gave way to more affordable at-home entertainment or close-to-home excursions that came to be known as “staycations.”

The economy has since turned around, and real vacations are back in vogue. But in between these trips, the staycation remains a popular option. There’s no better way to recharge during a day off or a long weekend.

What’s more, many companies now are recognizing the benefits of a staycation—an employer-provided one, that is. Held on-site or off-site, these mini “vacations” run the gamut from concerts with VIP backstage passes to spa days with massages and other pampering treatments.

Helping to lift employee morale, employer-provided staycations are well worth the investment. After all, happy employees are more motivated, loyal and productive.

But such staycations do require more than a little planning on the employer side. The good news? Through Kapow’s new Platinum experience offering—in partnership with destination management company AlliedPRA—Kapow can work with you to customize a staycation experience that’s perfect for your company and your employees.

Plus, the Platinum experiences offer much more than employee staycations. Kapow now can provide full event support—from creative brainstorming, proposal, production, operations and execution—for a multitude of upgraded client experiences. These events range from multi-market road shows and vendor showcases to property grand openings and holiday parties.

Under the platform, Kapow even offers incentive trips. A great way to reward your team or your customers, these trip packages are curated for corporate groups.

They also fit in well with the growing trend toward employer-provided “pre-cations.” These trips offer much-needed R&R for a top candidate before he or she begins a demanding position. Once you find the perfect trip, Kapow will connect you with an event expert who will help you customize the trip to meet your budget and event goals!

To learn more about all of Kapow’s Platinum experiences capabilities, reach out to your dedicated Account Manager or chat with our event experts by clicking on the green chat icon at the bottom of your screen.


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