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Maximize face time, networking at conferences with our new offering

February 3, 2017 | Posted in About Kapow, News

Kapow is excited to announce a new offering that makes booking events and experiences around conferences, tradeshows and conventions easier than ever. Our conference partnerships extend the show floor after it’s closed for the day, and give exhibitors and attendees more face time, and in turn better relationships, more business and memorable experiences.

More than 75% of tradeshow attendees travel more than 400 miles to attend, and one of the top three goals tradeshow exhibitors have is to build relationships. Kapow’s new conference offering conveniently connects these out-of-towners with evening entertainment and gives exhibitors an unfair advantage by providing more opportunities to close deals, nurture relationships and network.

We’re thrilled to be working with the American Society of Anesthesiologists on the largest anesthesia educational event in the world, ANESTHESIOLOGY® 2017 in Boston this fall. Through this partnership with ASA and AlliedPRA, we will be offering the more than 20,000 attendees traveling to the meeting the ability to quickly discover and book the best experiences in Boston to make their trips more successful, productive – and fun.

How it works for associations

Kapow ASA conference partnershipWe’ll partner with associations to provide unique experiences near the convention or tradeshow. Choose from catered shopping experiences at national retailers or local boutiques where attendees receive one-on-one consultations, movie theater buyouts, sailing excursions, hands-on mixology and culinary events, wine tastings and chef demos in addition to more traditional dinners and cocktail hours.  We build out a microsite with your branding and specifications, and provide you with customized marketing materials to make discovering and booking an event as easy as possible for your attendees, members, exhibitors and affiliates. While events can be booked in a few clicks on the customized microsite, our event experts are available to chat online or by phone if assistance is needed.

How it works for attendees and exhibitors

Your attendees and exhibitors will discover unique and memorable event ideas within miles or steps of the conference space. They’ll choose from dinners, cocktail events, in-store retail events, sporting events and interactive activities all near the convention center or hotel. All events featured on the microsite are pre-packaged and can be booked online in a few clicks. If an attendee is looking to build a large-scale event that requires piecing together venue space, transportation, décor, activities and entertainment, we’ll connect them with AlliedPRA, who can step in to produce the event.

Why it works

Our conference solution is a ground-breaking industry first and gives associations never available before advantages:

  • access to the best venues and unique event experiences
  • an easy-to-use platform that enables online booking
  • new value to attendees and exhibitors, inciting repeat attendance and deeper connections between attendees
  • economic benefits to the city surrounding the conference
  • access to data about what type of experiences your attendees are booking, where they are spending time and what works best
  • branded marketing materials that offer attendees creative and localized ideas for time between, before or after sessions and show floor visits.

For more information

Read the full press release for more information about the new partnership and offering.
Request more information about a conference partnership with Kapow.

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