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Check out our webinar on driving more pipeline from your events

By Alex Borkowski | July 30, 2019 | Posted in About Kapow, Conference Marketing, Event Tips, Inside Tech, News

Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech platforms can supercharge your events strategy. With this exclusive webinar, 10-year marketing veteran and Kapow Director of Marketing Carolyn Chapin guides viewers through how to work smarter, not harder, when it comes to lead generation. Intrigued? You should be. Check out what this exclusive webinar can do for you after the jump.

What’s in the webinar

In “Back To The Future: Use New Tech to Drive Pipeline with Face-to-Face Events,” Carolyn breaks down the critical parts of events marketing. As well, she explores the best way to utilize this marketing channel. Face-to-face events are ideal for making connections and promoting sales. The only problem? The way we make them has been stuck in the stone age for a long time. This exciting lesson walks viewers through how to leverage technology and platforms like Kapow to best suit their needs.

“Back to the Future” breaks down the critical points in event planning with handy visual aids, lots of data and much more. Events marketing is tricky but rewarding, and this webinar explains how to make the most of the resources you have. This presentation showcases how event tech can generate more quality leads, centralize your event search and even help you calculate ROI.

Why is it important?

According to sources covered in the webinar, face-to-face marketing is 34 times more effective at generating leads and connections than email campaigns. In addition, 52% of business executives say event marketing drives more revenue than any other marketing channel. To compare, only 8% say it actively drives less. Put simply, it’s worth your time to explore how to maximize your return on event marketing. Even knowing this, events aren’t easy to execute. “Back To The Future” provides lots of tips and tricks to maximize an important revenue stream.

As well, a staggering 77% of marketers don’t believe they’re accurately measuring their ROI, or if it’s even possible. This is a clear holdover from the “Dark Ages” of events marketing that utilizing platforms can assist with. Our goal is to make every aspect of events marketing less embattled. Utilizing tech platforms can simplify events by bringing them into the 21st century. This in turn can only improve your marketing strategy in the last two quarters of 2019 and beyond. Plus it’s the only online seminar that features Doc Brown and Marty McFly as a narrative through-line.

If you’re looking to turn your events marketing strategy into a time-traveling DeLorean (metaphorically), you can see the full webinar here.

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