Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…
A-List to C-Level: How To Crush Your Next Event Selection
Entertaining clients takes a refined touch. While some might salivate at the thought of a high-end whiskey tasting, others might think taking a spin on a go-kart is the ideal way to spend an evening. In order to make sure your event goes off without a hitch, it’s imperative to curate your experience based on who you’re entertaining. In our not so-humble opinion, here’s our list of no-fail go-tos that we recommend for your unique guest list.
General tips for event selection
Whenever you’re looking to host your next event, the first place you should look is your guest list. Who you want to attend is going to influence what type of event you ultimately decide to have. If you need more guidance, you can also scan current trends in events marketing as well. Extra inspiration for your brand can also come from finding your summer event profile. It’s way more fun and helpful than taking another Buzzfeed quiz.
Event selection for techies
To impress the young and technically inclined, try something interactive and fun. Hands-on and activity-driven events like glassblowing, video game tournaments and ping pong showdowns are sure bets. Cool and exciting with an emphasis on friendly competition, these experiences will keep everyone’s attention as they hang out in a laid-back setting.
Give your smooth talking clients a break from their phones and treat them to a little face-to-face interaction with a killer cocktail or retail event. An upscale cocktail or retail event is the perfect avenue for R&R mixed with a little networking. Let your guests shop for shades, jeans, or fitness gear with help from the experts, so they’ll have something to remember your event by.
The refined palates club
From baby boomers to the old-at-heart, these clients appreciate the finer things in life. Think sophisticated and suave, like a high-end whiskey tasting or an extravagant eight-course dinner at a celebrated restaurant. Perfect for connecting in an intimate setting, these events will leave a lasting impression on even the most cultivated of tastes.
While some events are universal crowd pleasers, others require a bit more finesse. From mid-level executives to your most valued clients, show them their idea of a good time by treating them to a one-of-a-kind experience perfectly suited to their needs.
Can’t decide, or have a lot of different clients you’re looking to please? Look into crafting a multi-event program customized just for you. You can also check out Kapow’s Platinum events for a customized event just for you.
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