In 2015 Kapow began national partnerships with major movie chains including (but not limited to) AMC Theatres, Regal Cinemas and Studio Movie Grill. In less than two years we have seen a major spike in demand—a 5x increase in private movie screening requests. And we’re anticipating that number to grow by leaps and bounds in 2018. Are you a part of this rising trend? If not, you’re missing out.
At Kapow, our mission is to give our clients an unfair amount of face time with their customers, partners and teams, and movie pre-screenings of major blockbusters is a great way to get in front of a large audience. Why do movies work?
The high head count
Private pre-screenings give event bookers the chance to entertain anywhere from 25 to 500 guests. And by showing a blockbuster 24 to 48 hours prior to its public release, you shouldn’t have any trouble packing that theater. It’s easy to create buzz around your event when you’re showing an anticipated film in a private auditorium! For a relatively low cost per person, (averaging $35-40 per guest), you are able to entertain a large number of prospects and leads without breaking the bank.
While movie events are a blast, you’re still hosting the event to make a lasting impression and build relationships with your customers and prospects. While you have their attention, play a targeted video on the big screen that highlights your brand and value prop before the movie begins. Or create a video that launches a new product with Hollywood flair. To maximize the effect, incorporate an overarching theme in your event that pulls through to the invites, follow-ups and the video. The theme should encompass your brand and the featured movie to make the event (and your guest’s memories of it) even stronger.
Keep the theme going and add some extra excitement by customizing the red carpet experience with a branded step-and-repeat. Guests will feel special walking down the red carpet and this is the perfect opportunity to capture great shots for social media, follow-ups and your own marketing materials. Encourage your guests to post the images they capture on social media, so their networks get exposure to your brand and messaging.
To keep your company top-of-mind after the event, pass out branded, on-theme swag so your clients can walk away with something to remind them of the awesome experience.
National event programs
Because Kapow’s movie partnerships are national, you can easily book and manage a large number of events across the country through one platform. Through a single point of contact, you can coordinate high-quality, consistent events across all of your markets. This makes movie events perfect for national event programs because they eliminate the time-consuming tasks of brainstorming different events in various markets and sourcing different venues. And there’s no need to sweat attendance because movies are a hit with guests no matter where they’re located.
Which movies are getting the corporate pre-screening buzz?
Convinced movie pre-screenings are the way to go? Check out these 2018 releases (and one option for Q4 2017 if you’re really excited) that are already generating buzz. Be sure to book your pre-screening well in advance because they’re only available for one day before the official release and they sell fast!
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