There’s no denying it: a virtual event strategy is a must-have for event marketers. As we adjust to the new normal of shelter-in-place and self-isolation, it’s more important than ever that we seek out moments of human connection. Still, it can be difficult to make the change, even for seasoned professionals. So why change up…
The Importance of a Good Food Shot
At some point in time, we’ve all been there. We’re staring at a menu with an empty stomach trying to decide what to order and end up basing our decision on what looks best. A catchy name might grab your attention or maybe you trust the server’s recommendations, but the juicy photo is what seals the deal.
The same applies to our Kapow experiences. As guests are browsing through the site, a great food shot might be what drives them to book one experience over the other. At the end of the day, the best method to ensuring guests select the best menu item—or experience—is serving up a visual.
Seeing Is Believing
In today’s world, many potential customers are going online to either your website or a review or booking platform like Yelp or Kapow to check out your menu and photos of the food. The better your photos, the more likely they are to visit when it’s time to eat. Photos won’t just fill up your dining room, they’ll also make sure guests select the right menu option. Even if you have a creative name for the meal or some type of detailed description, words and just words. A photo of the dish allows the guest to get a real idea of what the food will taste like before ordering.
Make It Count
Having images of your food available to guests is just half the battle. A bad food shot can dissuade someone from ordering a dish just as a good one can get their mouth watering, so it’s important that the photos are executed well. Hiring an experienced professional is the ideal route to go. If you’re strapped to a tight budget and need to take the photos on your own, there’s a few things to keep in mind. Style the food; don’t just throw the food on the plate, strategically place it in a way that puts an emphasis on the key ingredients like a special sauce or fresh bun. And lighting is key; be sure your photos are not too dark as this can hide the little details that normally make food photos mouthwatering. Make it pop; heavily saturating the key colors in your photo (like the red of a tomato or yellow of a cheese) will attract the eyes and make the food pop.
Share With The World
Now that you’ve taken the time and efforts to prepare and capture some outstanding photos for your restaurant, it’s time to get them on display. There’s no shortage of outlets for sharing these images and you should take advantage of as many as possible. Use them in an ad on Facebook, Instagram or another social media outlet. Pin the photos to the top of your gallery on Yelp so they’re the first few guests see. Tweak your website to incorporate the new images. If you have an extra monitor, cycle the photos on a powerpoint for everyone to see. And most importantly, send them over to us, so we can keep your experience looking fresh. Always be thinking of new and creative ways to get your product in front of customers.
It’s easy to neglect a visual representation of your food and instead rely on word of mouth or a description to excite a guest, but that is a huge miss. Don’t lose out on the chance to draw in customers and keep them coming back to try something else on the menu that caught their eye. Be sure to capture high-quality images and openly display them for everyone to see what your kitchen’s fine staff has to offer.
UNIQUE EVENT IDEAS. REAL-TIME BOOKING.
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