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Best Practices for Following Up After an Event

August 9, 2013 | Posted in Event Tips

The chefs have packed up, the drinks have stopped flowing, and the masses have dispersed. Finally, your client event is over and you can get some rest, right? Wrong!

One of the most important aspects of client entertainment is the follow-up! You want to make sure your clients had a wonderful time and remember just how wonderful you are. If you continue to engage with them, your clients are sure to feel appreciated. Here are some of the best practices for following up after a client entertainment event:

Client Event Follow UpPlan Ahead—The most simple step is to think about how you will follow up with clients before your event even occurs! You don’t want to be scrambling to get in touch because if you do a sloppy job, it will seem insincere.

Set A Schedule—Your follow-up process shouldn’t take more than a week. Getting in touch with your clients 2-3 days after your event is ideal, but any contact within a week should do great.

Thank You’s—Send out thank you letters; emails are ideal, especially with new and prospective clients—because you’ll then have their email for later use! But for a small event with top clients and the vendors who helped you at the event, a physical note or card is a tangible representation of your appreciation that is much more meaningful.

Client Event Follow Up

Share Pictures—If you had photography at your event, be sure to share them with everyone who was there! You can include these in the thank you email, or send out a separate email after the thank you; this way you can remain on your clients’ minds for an extended period.

Make Personal Connections—For those clients that you actually speak to during your follow-up, be sure to bring up specific conversations or things that happened during the event. These personal connections will prove that you care about your clients, and more importantly, keep them happy.

Remind About More Events—If you really want to keep your clients engaged, be sure to remind them about any client events you have planned in the near future (if you really want to keep your clients happy, you should have at least prospective dates for an upcoming event or two).

Remember these simple steps and you’ll be sure to keep your clients coming back for more!

To make sure you get the most out of your event before and after the fact, download our Corporate Event Checklist!





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