The Power of Customer Retention Infographic

March 22, 2013 | Posted in Event Tips, Infographics

According to the Harvard Business Review the average American business loses 50% of its customers every five years with two-thirds of them citing inadequate customer care as their primary reason for leaving. Additionally, 91% of small businesses do nothing to retain their existing clients.

Those are some astonishing statistics!

Another study says that, “73% of customers leave because they are dissatisfied with customer service, but the company losing the customer thinks only 21% leave because of customer service. The company losing the customer thinks 48% leave because of price, when in fact only 25% do so.” It’s easier to rationalize a customers’ decision to leave by blaming it on cost but often times it’s because we didn’t tend to our client relationships enough.

Love your clients

That’s exactly where we help you! We provide solutions and options for everything in client entertainment so that your clients and customers know how much their business means to you and your company. It’s important to love your clients and as you can see from the infographic below, the investment in customer retention will pay off.

Kapow is your online event planning service and resource. Check out our client entertainment ideas and corporate event packages.

Customer and client acquisition: Love your clients

Copy and paste this code to post this infographic on your own site.


Join thousands of companies who have booked online events with Kapow.

Find Your Event

Like this post?

Sign up for insider tips, exclusive content and event suggestions in your city.

Read This Next

Event Spotlights

Best Events for Guests with Food Allergies and Dietary Restrictions

Not all of us have adventurous appetites. Sometimes it’s by choice, and sometimes it’s due to a food allergy or other dietary restriction. In the latter case, careful planning is a necessity to make sure everyone feels accommodated and welcomed at your event. In either case, there are tons of options for event planners or…

Event Tips

Add a Pop-Up Shop to Your Event

You’ve been working hard to plan the perfect event at a hot spot downtown, but you can’t help feeling like something is missing. You want your guests to walk away with more than just a memory of the night. With one easy move, Kapow can help you increase attendance and give guests a one-of-a-kind, trendy…

Event Spotlights

Tips and Suggestions for C-Suite Entertainment

Entertaining for C-Suite executives can be an arduous but rewarding task if you get it right. If you’re new to event planning or just want some refresher tips on how to provide the very best for the upper echelons of your clients’ or partners’ business, read on. Tips for entertaining C-Suite clients Know your exec:…