The Power of Customer Retention Infographic

March 22, 2013 | Posted in Event Tips, Infographics

According to the Harvard Business Review the average American business loses 50% of its customers every five years with two-thirds of them citing inadequate customer care as their primary reason for leaving. Additionally, 91% of small businesses do nothing to retain their existing clients.

Those are some astonishing statistics!

Another study says that, “73% of customers leave because they are dissatisfied with customer service, but the company losing the customer thinks only 21% leave because of customer service. The company losing the customer thinks 48% leave because of price, when in fact only 25% do so.” It’s easier to rationalize a customers’ decision to leave by blaming it on cost but often times it’s because we didn’t tend to our client relationships enough.

Love your clients

That’s exactly where we help you! We provide solutions and options for everything in client entertainment so that your clients and customers know how much their business means to you and your company. It’s important to love your clients and as you can see from the infographic below, the investment in customer retention will pay off.

Kapow is your online event planning service and resource. Check out our client entertainment ideas and corporate event packages.

Customer and client acquisition: Love your clients

Copy and paste this code to post this infographic on your own site.


Join thousands of companies who have booked online events with Kapow.

Find Your Event

Like this post?

Sign up for insider tips, exclusive content and event suggestions in your city.

Read This Next


The Suite Life: Why Book Suites for Corporate Events

At Kapow, we know that the key to executing the perfect corporate event making sure the guests feel like they are participating in a unique and special experience. As the host, you need to make them feel like VIPs—and part of that is having an event that catches their attention and gets them there. This is why…

Around Town

Six Best Venues for Oktoberfest Events

Oktoberfest is in full swing and we’re ready to slap on our lederhosen and celebrate. And if your clients like beer and sausages—we’re lookin’ at you Chicago—chances are, they’re ready to party too. So we put a list together of some of our favorite venues for beer, sausages and general revelry. Check them out, then…

Event Tips

The Benefits of Hosting a Small, Upscale Event

Q4 is just around the corner, which for many people in corporate America means new quarterly client entertainment budgets will be distributed. While some corporations may have strict guidelines on how to spend these dollars, many employees are left with the question: how do I best spend this money? Do you spread your event budget…