The Power of Customer Retention Infographic

March 22, 2013 | Posted in Event Tips, Infographics

According to the Harvard Business Review the average American business loses 50% of its customers every five years with two-thirds of them citing inadequate customer care as their primary reason for leaving. Additionally, 91% of small businesses do nothing to retain their existing clients.

Those are some astonishing statistics!

Another study says that, “73% of customers leave because they are dissatisfied with customer service, but the company losing the customer thinks only 21% leave because of customer service. The company losing the customer thinks 48% leave because of price, when in fact only 25% do so.” It’s easier to rationalize a customers’ decision to leave by blaming it on cost but often times it’s because we didn’t tend to our client relationships enough.

Love your clients

That’s exactly where we help you! We provide solutions and options for everything in client entertainment so that your clients and customers know how much their business means to you and your company. It’s important to love your clients and as you can see from the infographic below, the investment in customer retention will pay off.

Kapow is your online event planning service and resource. Check out our client entertainment ideas and corporate event packages.

Customer and client acquisition: Love your clients

Copy and paste this code to post this infographic on your own site.


Join thousands of companies who have booked online events with Kapow.

Find Your Event

Like this post?

Sign up for insider tips, exclusive content and event suggestions in your city.

Read This Next

Around Town

Inside a Mixology Event

Here at Kapow, we love mixology events. They’re unique, engaging and there’s no shortage of great drinks. More importantly, mixology events have always been very popular with our corporate clients. For those of you who are unfamiliar with a mixology event—or haven’t had the pleasure of experiencing one—here’s a breakdown of how the event goes,…

Around Town

Put a Culinary Spin on your Next Walking Tour

When it comes to engaging events, it’s hard to beat a walking tour. Participants have the chance to explore the nooks and crannies of interesting and historic city neighborhoods and landmarks, while enjoying some fresh air with their co-workers. Expert guides, meanwhile, entertain with fascinating stories about each area. To make a great event even…

About Kapow

Spice up Your Next In-Office Event

In a recent article from Forbes.com, corporate culture is called out as a point of discussion that has recently been on the rise. And it’s no surprise why. Culture helps stakeholders identify company values, attracts and retains top talent, and helps establish brand identity. Custom office spaces have become a key component of that as…