If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…
The Power of Customer Retention Infographic
According to the Harvard Business Review the average American business loses 50% of its customers every five years with two-thirds of them citing inadequate customer care as their primary reason for leaving. Additionally, 91% of small businesses do nothing to retain their existing clients.
Those are some astonishing statistics!
Another study says that, “73% of customers leave because they are dissatisfied with customer service, but the company losing the customer thinks only 21% leave because of customer service. The company losing the customer thinks 48% leave because of price, when in fact only 25% do so.” It’s easier to rationalize a customers’ decision to leave by blaming it on cost but often times it’s because we didn’t tend to our client relationships enough.
Love your clients
That’s exactly where we help you! We provide solutions and options for everything in client entertainment so that your clients and customers know how much their business means to you and your company. It’s important to love your clients and as you can see from the infographic below, the investment in customer retention will pay off.
Kapow is your online event planning service and resource. Check out our client entertainment ideas and corporate event packages.
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