Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…
CSR and Client Entertainment
Many executives don’t make corporate social responsibility (CSR) a priority. Customers and employees, however, are increasingly placing more value on CSR. According to an article from the consulting firm, McKinsey, some leaders have started to look at CSR as a creative opportunity to fundamentally strengthen their businesses while contributing to society at the same time.
Your company’s commitment to CSR can carry through to your client and associate engagement programs. Perhaps one of the most widely known companies for CSR is TOMS. Known for their “one-for-one” philosophy, the company gives back by matching each purchase of glasses or shoes with a donation to a needy child. Why not invite your clients to design a pair of shoes, and know that for each pair purchased a child in need will be receiving their own pair of shoes? Other retailers are a bit more subtle in their approach, but equally as committed is Timbuk2. In 1989, the company created the iconic messenger bag, and since then has been devoted to local craftsmanship and manufacturing, and is committed to being good corporate citizens through their code of conduct and transparency in compliance and partnerships. In addition to its Run Green effort to manage their environmental footprint, Roadrunner Sports has an Athletes Helping Athletes program, which provides handcycles to eligible athletes.
Not sure how to incorporate your firm’s CSR initiative or pet project into an event? Ask! Recently, one of Kapow’s corporate clients wanted to support Dress for Success, an organization that empowers women to achieve economic independence, as a part of their client event. Nicole Miller was more than happy to accommodate, recognizing donations that attendees contributed with a special gift card. The collaboration between the corporate host, the attendees and Nicole Miller created an immeasurable bond.
Partnering with a company that has strong CSR roots is not limited to in-store events. Restaurants and other team-building venues are equally as committed. Why not host your colleagues or internal constituents at a pizza-making class at carbon-neutral Le Pain Quotidien? Or have Chef Jason Purcell share his passion for celebrating local workers and cuisine with your guests over lunch at Farmshop?
Does your company have programs that promote volunteerism among employees? As a kick-off or a thank you, why not use your Kapow Points to host an event or give gift cards to celebrate your employees’ good work?
CSR is not only good for business, it is good business. Carrying your company’s goals and initiatives through client or employee engagement can be successfully accomplished by leveraging your venue partners programs. Ready to get started? Browse through events in your city and book in a few clicks.
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