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When you book a corporate event, you’ve got a choice to make. Do you want a popular event destination? A venue that appeared on television? Maybe you want an event that fits with current trends in corporate events. There are other options, however. If you know your clients well, an outside-the-box experience is the perfect thing…
Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…
When one of the Kapow marketing team members suggested we try a B2B sales and marketing conference late last year I was dubious but game. While the opportunity to get in front of a captive audience of our ideal customers was tempting, I wasn’t sure that a conference would deliver the hard-line, quantifiable results we…
If you’re planning a multi-event program, Kapow’s national partners can be a great place to start. Planning events in multiple markets can be a daunting task — especially if you want to stick to a cohesive theme. Sticking with one partner gives you the ability to create an easily replicated event across multiple markets and…
If you don’t live in New York, LA or Chicago, you can start to feel a little neglected. And we get it! Important business gets done all across the United States, not just on the coasts and off of Lake Michigan. So chafe no longer at the designation secondary market. You’re primary in our hearts,…
Halloween is just around the corner. In between the pumpkins, fallen leaves and delicious hot ciders, let’s not forget the real reason for the season: getting your pants scared completely off. Last year, we went through and curated some of our favorite terrifying events live on-site already. But the more, the scarier as the old…
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While we’ve already covered Kapow events that have appeared on television, we know that some hosts and attendees have more, er, discerning taste. If you need to know that the clientele at these establishments are the crème de la crème so to speak, we’ve got the perfect list: we’ve rounded up a number of venues that…
A big product announcement. Your end-of-the-year holiday bash. A Dreamforce reception for MVP clients. Your company’s executive retreat. All of these occasions are times you need to go above and beyond to service your vision with a large-scale event. But where do you start when your team or company’s reputation, employee morale and/or impression on…
Executing a partner marketing strategy begins with understanding your brand and your ideal customer. Once you’ve done that however, the real work begins. Successfully partnering with another business—from your pitch to your followup with clients—requires four steps, and we’re here to walk you through each one below. Step 1: prep for your partners After all…
Recently, Kapow’s very own partner marketing maven Casey Baldin shared some of her favorite tips on how to coordinate partner events that benefit you and your partner and drive ROI. If you need a little more convincing, you might want to take a closer look at what this strategy is, and what kinds of benefits it can…
It’s no secret that here at Kapow, we love restaurants. Whether it’s a hot dog joint in Chicago, tamales in Las Vegas or a pig roast in Boston, good food and good company can often be considered our bread and butter. Consumers are increasingly interested in where their food comes from, but how much do…
The summer may be winding down, but there are still plenty of opportunities to host events for your company. But where? We’ve given you strategies for check-ins and everything from rooftop events to team building ideas. But, if you’re looking for broader ideas about where to host your next event, we’ve got good news. Cvent, our parent…
