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Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…
Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…
While we may have to wait a little longer to break out the scarves and cocoa, it’s never to early to dig into corporate event trends for the coming season. Although it can be easy to lament the loss of warm temperatures and outdoor events, our fall forecast aims to prove that the fun doesn’t…
It snuck up on us quickly, but Fall is nearly here. This means the impending return of scarves, leaves crunching underfoot, pumpkin spice lattes and fall sports — so many fall sports. If you’re worried you won’t be able to tell a touchdown pass from an interception, look no further than our handy fall sports…
Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…
There’s no two ways about it: summer has begun and it’s heating up. Events that get your guests out of the heat are good, but virtual reality events do you one better. They allow your guests to enjoy imaginative vistas and exciting experiences without leaving the opulence of central air and comfort. Even if the…
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Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…
The health benefits of exercise are familiar territory by this point, but did you know that getting active with your team or prospects can also drive quantifiable results at work as well? Several studies indicate that getting active can help boost your work performance and productivity. In fact, the Harvard Business Review reports that when…
Shout it from the rooftops. Write it an emoji-filled email. Share it on LinkedIn. Patio and rooftop season is almost here! For some of us, the thought of sunnier skies and outdoor gatherings started to seem like a distant memory, never to return again. Something we would reminisce about with vitamin D deprived clients at…
Meeting planners across the country are breaking out of the boardroom and into unique, unexpected spaces when sourcing their meetings. It’s now become expectation that meetings help focus, transport or engage attendees not only with content, but also with environment. Decision makers have come to expect venues that are memorable, creative and engaging —a far…
We’re a few months into 2019, and event planners have their hands full already. Rising event costs mean you have to be savvier about the events you book, which means more research and prep cooked into your events plan. You can consult our knowledgeable experts for some of their favorites, check our recommendations or use our…
We’re only a few weeks away from the start of South by Southwest, the Southwest’s premier conference celebrating the intersection of art, music, film and interactivity. From March 8–17, Austin will be abuzz with the confluence of culture and innovation. If you’re planning on making the trip to SXSW, or just in the area already,…
