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Last year, 59% of Americans resolved to be more active in 2019. This means, if we apply a little statistical theory, almost 6 in 10 individuals you might be planning an event for in 2020 could be interested by active events. Additionally, less than 50% of people who resolve to change their sedentary ways remain…
With only two months to go, time if officially ticking for you to find, book and plan a 2019 corporate holiday party. Corporate holiday parties are a successful tool for improving customer and team relationships, showing recognition and ending the year on a high note with extra face time. But, as you know, Q4 never…
If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…
Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands: how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…
Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…
Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…
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While we may have to wait a little longer to break out the scarves and cocoa, it’s never to early to dig into corporate event trends for the coming season. Although it can be easy to lament the loss of warm temperatures and outdoor events, our fall forecast aims to prove that the fun doesn’t…
It snuck up on us quickly, but Fall is nearly here. This means the impending return of scarves, leaves crunching underfoot, pumpkin spice lattes and fall sports — so many fall sports. If you’re worried you won’t be able to tell a touchdown pass from an interception, look no further than our handy fall sports…
Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…
There’s no two ways about it: summer has begun and it’s heating up. Events that get your guests out of the heat are good, but virtual reality events do you one better. They allow your guests to enjoy imaginative vistas and exciting experiences without leaving the opulence of central air and comfort. Even if the…
Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…
The health benefits of exercise are familiar territory by this point, but did you know that getting active with your team or prospects can also drive quantifiable results at work as well? Several studies indicate that getting active can help boost your work performance and productivity. In fact, the Harvard Business Review reports that when…
