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Benefits Of Digital Swag Bags For Work-From-Home Events

We’re all missing in-person events as we take Zoom calls from our couches and heat up another pot of coffee. One thing we’re not missing, however, is the switch from the traditional branded tchotchkes to more elegant digital swag bags. Everyone attends at least one conference where this happens. You’re handed a bag and know…

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How To Combat Zoom Fatigue In Your Digital Office

As we adjust to the new normal of working online, there are always going to be growing pains. Shifting meetings online is a necessary step, but it’s leading to what many are calling “Zoom Fatigue.” According to the BBC, zoom fatigue manifests because it’s harder to intuit social cues over a messaging app, which requires…

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Virtual Gift Cards to Keep Your Brand Top of Mind

Even as we adapt to the new normal of virtual events, virtual gift cards can still get left out. While not as flashy as virtual events, gift sends can be a great way to remind your clients that you’re still thinking of them, even when you can’t see them in-person. They also help resolve the…

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Virtual Event Strategy: What Are The Benefits Of Going Online?

There’s no denying it: a virtual event strategy is a must-have for event marketers. As we adjust to the new normal of shelter-in-place and self-isolation, it’s more important than ever that we seek out moments of human connection. Still, it can be difficult to make the change, even for seasoned professionals. So why change up…

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Virtual Events This Week: The Kapow Roundup

As we adjust to the new normal of virtual and online events, we want you to know that we’ve got your back. Transitioning to an online event program is challenging and tricky. Which is why we here at Kapow are committed to bringing you the best in virtual events this week. Check out some of…

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Virtual Event Best Practices: How To Demystify Your Data

As virtual events continue to rise in popularity, knowledge of virtual event best practices will become very important. For anyone beginning to host a virtual event, a top consideration should be “what do I do with my data?” What data you collect, what do with it, and how it differs from an in-person event should…

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Rescheduling Events Tips and Tricks For 2020

There may come a time in your marketing career where you need to look into rescheduling events. Whatever the reason—a simple mix up or a force majeure—the unexpected happens. Here at Kapow, we’re dedicated to helping you troubleshoot this thorny but necessary marketing skill. Check out our tried-and-true tips and tricks for when you absolutely…

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Virtual Event Options for Staying Connected with Clients: II

As face-to-face events continue to take a back seat, finding unique event alternatives for staying connected and engaged will continue to challenge even the savviest marketer. Since the health and safety of your teams and customers is of the utmost importance, we’ve been working diligently to bring you more virtual event options that are ideal…

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Virtual Events For Staying Connected with Clients

Although staying indoors isn’t conducive to live events, there are virtual event alternatives that still promote team building and camaraderie from a distance. We’ve compiled a list of some of our favorite virtual events below to help you get inspired. Ready to start planning? Check out our favorite virtual options.  Wildly Different – home office…

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Thoughtful Events For International Women’s Day

International Women’s Day might be this coming Sunday, March 8th, but here at Kapow we believe there’s never a wrong time to celebrate the women in your organization. If you’re looking to host an event for the female-identifying members of your office, we’ve got a curated list of events that fit the bill perfectly. Focus…

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March Madness Client Events: Score big and drive attendance

It’s that time of year again! The NCAA Finals are once again upon us. If you haven’t caught March Madness yet, it’s a great time to spark up a conversation and increase your face time by hosting March Madness client events. But watch out—you may not sweep your strategy if your tournament trivia comes up…

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National Pizza Day Event Ideas And Suggestions

When the moon hits your eye like a big pizza pie that’s…a national holiday? National Pizza Day is celebrated on February 9th, but the good news is that there’s never a bad time to have a slice. Whether you like thin crust, deep dish, Neapolitan or Detroit-style, there’s a pizza out there for everyone. On…