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Venue Tips

Competition among high-end venues is fierce in the corporate event industry. Award-Winning restaurants, trendy bars, and designer retailers are all competing for the same clients. Learn more about Kapow’s tips for making a venue and experience more attractive to corporate clients.

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Venue Tips

What Event Data Should You Track?

There are more opportunities than ever to utilize technology in events. You can use it to check guests in and increase your event security; you can use tech to explore a venue when you can’t see it in person; you can use tech to make a first impression or enhance an event with AV equipment.…

Venue Tips

What Rising Event Costs Mean For You

As we move into 2019, it’s important that we get out in front of the fact that event costs are rising as we go into the new year. According to Skift, increased meeting demand has led to increased travel and hotel costs as demand outstrips supply. As we move through the year, chances are good that…

Venue Tips

How To Boost Your Onsite Productivity During Events

It’s a new year and we’ve already hit the ground running with 2019 events and conferences. As we’re consulting our calendar and scheduling who is going to be onsite at which event, we’re thinking about ways to maximize our time. We’ve adopted a “road warrior” state of mind to ensure that we’re as efficient as…

Venue Tips

Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…

Venue Tips

Why You Should Host A Retail Event

The days of hosting events without being accountable for ROI have come and gone. This means, we, as marketers, have more jobs than ever before. We have to highlight customer profiles, scan event trends and clue stakeholders in to the event decision-making. All this, while also maximizing event attendance. Research shows that people — especially millenials…

Venue Tips

How To Effectively Use AV Equipment

Nothing makes an event or presentation fall flatter than sound, lighting or tech issues. Without sound and light, the presenter is just standing silent and alone in the dark without an audience they can see. So, when planning your offsite meeting, reception or large-scale event, few things are more important than your audiovisual equipment. Utilizing…

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Venue Tips

How Kapow Solves Event Planning Pain Points

Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…

Venue Tips

How To Execute Your Partner Marketing Strategy

Executing a partner marketing strategy begins with understanding your brand and your ideal customer. Once you’ve done that however, the real work begins. Successfully partnering with another business—from your pitch to your followup with clients—requires four steps, and we’re here to walk you through each one below. Step 1: prep for your partners After all…

Venue Tips

2018 Holiday Party Trends You Can’t Miss

Happy almost holidays! Yes, it’s true. One minute it’s rooftop season and you’re sipping a mojito enjoying a light breeze, and the next minute it’s November and you’re calling every venue under the non-existent sun trying to secure a private room last minute. Waiting until winter to book won’t allow you to host the holiday…

Venue Tips

April snow has us dreaming of May events …

Winter has certainly been overstaying its welcome now that we’re halfway through April. However, eventually it will be May, and with May comes warmer weather, Cinco de Mayo and the start of summer blockbuster season. It’s time to start planning May events, and we’ve taken the liberty of highlighting some of our favorite ideas below.…

Venue Tips

Why you should discourage screen time at your next event

As a tech startup, it might seem strange that we’d advocate cutting down on screen time. After all, using a screen is one of the ways you can book events with us. However, it can be a powerful strategy for your next event to drive engagement and leave your attendees refreshed and ready to tackle…

Venue Tips

Resources for Guest Safety and Security

Planning around your guests’ safety and security is quickly becoming a top priority for event planners. Hackers can exploit everything from WiFi to lax event security, putting you and your event attendees’ data at risk. Although it’s not the most fun part of event planning, it’s crucial for ensuring your event goes off without a…