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Event Spotlights

 

We shine the spotlight on some of our favorite corporate event experiences from coast to coast. Find new venues, get great event ideas and read about new experience offerings. Our event experts are always rounding up ideas to fit all of your event needs: team-building, client entertainment, women’s events, employee appreciation, offsite meetings and more.

 

 

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Event Spotlights

Get Healthy In 2020 With An Active Event

Last year, 59% of Americans resolved to be more active in 2019. This means, if we apply a little statistical theory, almost 6 in 10 individuals you might be planning an event for in 2020 could be interested by active events. Additionally, less than 50% of people who resolve to change their sedentary ways remain…

Event Spotlights

Sneak Peek: Kapow’s 2020 Multi-Event Program Trend Report

Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…

Event Spotlights

Virtual Reality Experiences To Beat The Heat In

There’s no two ways about it:  summer has begun and it’s heating up. Events that get your guests out of the heat are good, but virtual reality events do you one better. They allow your guests to enjoy imaginative vistas and exciting experiences without leaving the opulence of central air and comfort. Even if the…

Event Spotlights

Unexpected Venues For Your Next Event

We’re a few months into 2019, and event planners have their hands full already. Rising event costs mean you have to be savvier about the events you book, which means more research and prep cooked into your events plan. You can consult our knowledgeable experts for some of their favorites, check our recommendations or use our…

Event Spotlights

Austin Events To Check Out At SXSW

We’re only a few weeks away from the start of South by Southwest, the Southwest’s premier conference celebrating the intersection of art, music, film and interactivity. From March 8–17, Austin will be abuzz with the confluence of culture and innovation. If you’re planning on making the trip to SXSW, or just in the area already,…

Event Spotlights

Top Event Data Highlights From 2018

The Kapow Marketing team loves the end of the year. Sure, there are holiday parties, gathering with loved ones, and all that. But what we really love is diving into the previous year’s event data and sharing it with all of you. Curious about when, where, why and what kind of events you booked in…

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Event Spotlights

Why You Should Host A Retail Event

The days of hosting events without being accountable for ROI have come and gone. This means, we, as marketers, have more jobs than ever before. We have to highlight customer profiles, scan event trends and clue stakeholders in to the event decision-making. All this, while also maximizing event attendance. Research shows that people — especially millenials…

Event Spotlights

Creative Ideas For Your Next Corporate Event

When you book a corporate event, you’ve got a choice to make. Do you want a popular event destination? A venue that appeared on television? Maybe you want an event that fits with current trends in corporate events. There are other options, however. If you know your clients well, an outside-the-box experience is the perfect thing…

Event Spotlights

How Kapow Solves Event Planning Pain Points

Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…

Event Spotlights

National Partner Highlight: New Balance

If you’re planning a multi-event program, Kapow’s national partners can be a great place to start. Planning events in multiple markets can be a daunting task — especially if you want to stick to a cohesive theme. Sticking with one partner gives you the ability to create an easily replicated event across multiple markets and…

Event Spotlights

Secondary Market Kapow Experiences

If you don’t live in New York, LA or Chicago, you can start to feel a little neglected. And we get it! Important business gets done all across the United States, not just on the coasts and off of Lake Michigan. So chafe no longer at the designation secondary market. You’re primary in our hearts,…

Event Spotlights

Even More Halloween Events To Book In 2018

Halloween is just around the corner. In between the pumpkins, fallen leaves and delicious hot ciders, let’s not forget the real reason for the season: getting your pants scared completely off. Last year, we went through and curated some of our favorite terrifying events live on-site already. But the more, the scarier as the old…