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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Measuring Event Success Part 3: Setting Event Goals

In order to make a case for throwing events, you need to be able to prove that the event is adding value to the business and converting prospects and customers. As we recently discussed, measuring event success starts with setting event goals. Without this first step, understanding the impact of your event becomes a nebulous…

Event Tips

Upgrade your Corporate Pizza Party

Who doesn’t love a hot, gooey pizza? Almost no one. It should come as no surprise, then, that the savory pie accounts for more than 10 percent of all foodservice sales. Part of pizza’s popularity can be attributed to its many possible incarnations. Crust styles run the gamut from ultra-thin to deep dish; sauces range…

Event Tips

Measuring Event Success Part 2: The Best Event Planning and Tracking Tools

We recently walked through various ways to measure event success and determine event goals. In doing so, we mentioned several tools that we use at Kapow to help track and evaluate event data. Here, we’ll go over those tools in detail to show how you can use them to help measure event ROI and better track your…

Event Tips

7 Habits of Highly Effective Salespeople

At Kapow, our goal is to help you get an unfair amount of face time with your clients. We’ve found that corporate events are not only a lot of fun, but they are an impactful and necessary business tool. We built the Kapow marketplace with salespeople across many different fields—technology, advertising, consulting, law, finance and accounting—in…

Event Tips

Measuring Event Success Part 1

Events and face-to-face meetings are a tried-and-true sales tactic. There’s no denying that the relationship-building aspect of an event is a valuable part of building a solid client base. But because organizations are increasingly making business decisions based on hard data, understanding the direct impact an event has on your business is essential. Though sales…

Event Tips

CSR and Client Entertainment

Many executives don’t make corporate social responsibility (CSR) a priority. Customers and employees, however, are increasingly placing more value on CSR. According to an article from the consulting firm, McKinsey, some leaders have started to look at CSR as a creative opportunity to fundamentally strengthen their businesses while contributing to society at the same time. Your company’s…


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Event Tips

Upgrades to the Kapow Invitations Platform

We recently asked our customers for feedback on our digital tools and got valuable responses. We then took your feedback and made a number of changes to our tools, so they work better to serve you. Check out the new product enhancements that will make event planning easier than ever.  Invitations platform An invitation is…

Event Tips

Host a creative event on a Friday

It’s no secret that most—if not all—employees love Friday. Society didn’t coin the phrase “TGIF” for nothing! The Instagram tag #Friyay, in fact, has 3,511,279 posts. In comparison, #Monyay and #Tuesyay trailing far behind at 12,573 and 2,514, respectively. This spring and summer, help your clients and teams channel that excitement and celebrate the past…

Event Tips

5 tips for planning a successful summer outing

While the office holiday party is an old standard, the office summer outing is becoming an increasingly popular choice for companies. After a holiday party, morale tends to be high and employees feel a sense of camaraderie with their peers. But after six months of hard work, the moral dips, and is typically in need…

Event Tips

Treat Your Clients with a Great Event

Over the years, we’ve witnessed our customers woo and invite their clients to a variety of events on a weekly basis. And their clients are being wooed by other vendors, so they have the opportunity to be incredibly selective in what events they choose to attend. So our event experts have worked hard to create events that are going to…

Event Tips

3 Tips for Entertaining Clients at Summer Music Festivals

When done right, summer music festivals can be an effective way to entertain clients. So put on your YOLO tank top and rock out in the sun with clients.

Event Tips

Guide to Doing Cinco De Mayo Right

Cinco de Mayo is right around the corner, which means you should be double fisting tacos y margaritas by next Tuesday, as if you need a reason. Originally devised to celebrate the triumph of the Mexican army over the French at the Battle of Puebla in 1862, Cinco de Mayo has become a universal celebration of the traditions and food de México.