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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Host The Perfect Rooftop Event

Now that warm weather is upon us, there are no shortage of outdoor event ideas for you and your group to explore, but savvy events planners know the true holy grail of summer is the rooftop event. But what makes the perfect rooftop soiree? As with any event, it depends on what you’re trying to…

Event Tips

Calculating Post-Event Return On Investment

In our previous segments, we’ve gone into how to curate the perfect event list and how to get your stakeholders involved in your planning process (and why it’s a good idea). Let’s assume you’ve just wrapped up your event, it’s now time to calculate your return on investment—and both of our previously covered topics are…

Event Tips

2018 Mid-Year Event Trends

You can typically predict the success of a corporate event by analyzing a few key elements —invitation strategy, timeline and location. But, without question, the coolness factor reigns as a key predictor to how many qualified prospects will be checking in day of and how much face time your sales team will land. To ensure…

Event Tips

Getting Stakeholders Involved In Event Planning

Last week, we discussed how to create the perfect event invite list. Astute readers may have noticed, however, that we recommended roping your stakeholders into event planning. If this seemed strange to you, never fear! We’re here to explain why it’s important to loop your stakeholders in when you’re planning an event. Why keep stakeholders…

Event Tips

Creating The Perfect Invite List For Your Next Event

As we roll into the summer, any field marketer worth their salt will be planning events—and lots of them. Previously, we’ve walked you through planning tips such as check-in strategies, cutting down on screen time at events and resources for guest security and safety. Today though, we’ll share tips for one of the most important…

Event Tips

Five Flawless Event Check-In Strategies

Statistically speaking, you’re going to put in a lot of effort prepping for an event. Between planning the agenda and driving attendance, it might seem like the work is over when you get to the event. However, preparation is only half the battle. Once you’ve done all the prep work, you still need to ensure…

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Event Tips

Why you should discourage screen time at your next event

As a tech startup, it might seem strange that we’d advocate cutting down on screen time. After all, using a screen is one of the ways you can book events with us. However, it can be a powerful strategy for your next event to drive engagement and leave your attendees refreshed and ready to tackle…

Event Tips

Resources for Guest Safety and Security

Planning around your guests’ safety and security is quickly becoming a top priority for event planners. Hackers can exploit everything from WiFi to lax event security, putting you and your event attendees’ data at risk. Although it’s not the most fun part of event planning, it’s crucial for ensuring your event goes off without a…

Event Tips

Effective Event Networking Strategies

Event networking can lead to powerful gains for your company through visibility with new and qualified contacts. However, it can be difficult to prepare effective event networking strategies, and it can also be challenging to do that if you’re trying to engage with VIP guests. To help demystify some best practices for event networking, we’re…

Event Tips

Know the Facts: The Difference Between Whiskey, Bourbon and Scotch

So, you’ve gotten yourself an invite to one of Kapow’s infamous whiskey tastings, or was it a scotch tasting? Shoot, was it bourbon? Once you’ve figured it out, continue reading. Well, you’ve probably heard it before: all scotch is whiskey, but not all whiskey is scotch. But what does it all mean? Here’s a simple guide to help you understand some of the the differences.

Event Tips

Creative Options For Your Multi-Event Program

If you’re planning events across multiple markets, it’s vital to the program’s success to have consistent attendance and performance. Sure, you can try to independently coordinate each individual location, but that takes a lot of effort and leads to increased mistakes. When using Kapow’s multi-event tools and planners, a multi-event program can lead to a…

Event Tips

Movies You Won’t Want To Miss This Season

As February winds down, there’s good news and bad news. The bad news is that, much like every other year, March and April aren’t going to be nearly as nice as you’ve fantasized about them being all winter. The good news is Hollywood is officially charting a course out of the dump months and straight into…