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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Partner Marketer Event Tips from a Kapow Pro

Meet the Kapow Event Expert Casey Baldin is a Kapow Senior Account Manager, and has become the resident partner marketer event expert. Her clients are primarily in the tech vertical and close to 50% of her yearly events are hosted by complementary companies who team up to boost pipeline through strategic and scalable lead-gen events.  …

Event Tips

Get Healthy In 2020 With An Active Event

Last year, 59% of Americans resolved to be more active in 2019. This means, if we apply a little statistical theory, almost 6 in 10 individuals you might be planning an event for in 2020 could be interested in active events. Additionally, less than 50% of people who resolve to change their sedentary ways remain…

Event Tips

Capitalizing On Your Event Promo Post-Event

If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…

Event Tips

Getting Your Event Promo Where It Needs To Be

Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands:  how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…

Event Tips

Sneak Peek: Kapow’s 2020 Multi-Event Program Trend Report

Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…

Event Tips

How To Crush Your Next Event Promo

Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…

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Event Tips

3 Reasons to Book Private Screenings

Private screenings are tried and true corporate events. We love them here at Kapow and we’ve found they’re perfect for employee appreciation, client acquisition and client entertainment events. Here are a few reasons why our clients have had a big success with movie private screenings. Entertain a large group without breaking the bank Movie private screenings are great…

Event Tips

Tips for Planning an Awesome Holiday Party

Planning any corporate event can be stressful, but there is a extra level of stress that accompanies planning a holiday party. But throwing an awesome Holiday Party starts with a solid plan. Follow these tips for stress-free planning.

Event Tips

Check out our webinar on driving more pipeline from your events

Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…

Event Tips

Lunch and Learn Benefits and How-To

Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…

Event Tips

Planning Tips For Corporate Events

Imagine you need planning tips for a corporate event—fast. Your boss might’ve just asked you to plan an event to celebrate the opening of a new remote office. While you’re thrilled with the opportunity, you quickly realize the only events you have planned were dorm parties in college. Where do you start? If you’re coming…

Event Tips

What Event Data Should You Track?

There are more opportunities than ever to utilize technology in events. You can use it to check guests in and increase your event security; you can use tech to explore a venue when you can’t see it in person; you can use tech to make a first impression or enhance an event with AV equipment.…