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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Lunch and Learn Benefits and How-To

Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…

Event Tips

What Event Data Should You Track?

There are more opportunities than ever to utilize technology in events. You can use it to check guests in and increase your event security; you can use tech to explore a venue when you can’t see it in person; you can use tech to make a first impression or enhance an event with AV equipment.…

Event Tips

What Rising Event Costs Mean For You

As we move into 2019, it’s important that we get out in front of the fact that event costs are rising as we go into the new year. According to Skift, increased meeting demand has led to increased travel and hotel costs as demand outstrips supply. As we move through the year, chances are good that…

Event Tips

How To Boost Your Onsite Productivity During Events

It’s a new year and we’ve already hit the ground running with 2019 events and conferences. As we’re consulting our calendar and scheduling who is going to be onsite at which event, we’re thinking about ways to maximize our time. We’ve adopted a “road warrior” state of mind to ensure that we’re as efficient as…

Event Tips

Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…

Event Tips

Why You Should Host A Retail Event

The days of hosting events without being accountable for ROI have come and gone. This means, we, as marketers, have more jobs than ever before. We have to highlight customer profiles, scan event trends and clue stakeholders in to the event decision-making. All this, while also maximizing event attendance. Research shows that people — especially millenials…

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Event Tips

How To Effectively Use AV Equipment

Nothing makes an event or presentation fall flatter than sound, lighting or tech issues. Without sound and light, the presenter is just standing silent and alone in the dark without an audience they can see. So, when planning your offsite meeting, reception or large-scale event, few things are more important than your audiovisual equipment. Utilizing…

Event Tips

How Kapow Solves Event Planning Pain Points

Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…

Event Tips

6 Networking Conversation Topics to Avoid

If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.

Event Tips

The 5 keys to planning an unforgettable large-scale event

A big product announcement. Your end-of-the-year holiday bash. A Dreamforce reception for MVP clients. Your company’s executive retreat. All of these occasions are times you need to go above and beyond to service your vision with a large-scale event. But where do you start when your team or company’s reputation, employee morale and/or impression on…

Event Tips

How To Execute Your Partner Marketing Strategy

Executing a partner marketing strategy begins with understanding your brand and your ideal customer. Once you’ve done that however, the real work begins. Successfully partnering with another business—from your pitch to your followup with clients—requires four steps, and we’re here to walk you through each one below. Step 1: prep for your partners After all…

Event Tips

Partner Marketer Event Tips from a Kapow Pro

Meet the Kapow Event Expert Casey Baldin is a Kapow Senior Account Manager, and has become the resident partner marketer event expert. Her clients are primarily in the tech vertical and close to 50% of her yearly events are hosted by complementary companies who team up to boost pipeline through strategic and scalable lead-gen events.  …