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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Virtual Event Options for Staying Connected with Clients: II

As face-to-face events continue to take a back seat, finding unique event alternatives for staying connected and engaged will continue to challenge even the savviest marketer. Since the health and safety of your teams and customers is of the utmost importance, we’ve been working diligently to bring you more virtual event options that are ideal…

Event Tips

Virtual Events For Staying Connected with Clients

Although staying indoors isn’t conducive to live events, there are virtual event alternatives that still promote team building and camaraderie from a distance. We’ve compiled a list of some of our favorite virtual events below to help you get inspired. Ready to start planning? Check out our favorite virtual options.  Wildly Different – home office…

Event Tips

Thoughtful Events For International Women’s Day

International Women’s Day might be this coming Sunday, March 8th, but here at Kapow we believe there’s never a wrong time to celebrate the women in your organization. If you’re looking to host an event for the female-identifying members of your office, we’ve got a curated list of events that fit the bill perfectly. Focus…

Event Tips

March Madness Client Events: Score big and drive attendance

It’s that time of year again! The NCAA Finals are once again upon us. If you haven’t caught March Madness yet, it’s a great time to spark up a conversation and increase your face time by hosting March Madness client events. But watch out—you may not sweep your strategy if your tournament trivia comes up…

Event Tips

Networking Conversation Topics to Avoid This Year

If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.

Event Tips

2020 Corporate Event Trends

New year, new trends! That’s what they say, right? All joking aside, event marketing is an ever-changing discipline and staying on top of your event strategy means paying attention to what clients are (and aren’t) interested in. Fortunately, we’ve got a few 2020 corporate event trends that will help you start off on the right…

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Event Tips

Onsite Conference Tips For Your 2020 Strategy

The onsite conference day has arrived. You’ve crossed the t’s and dotted the i’s of your conference case. You’ve planned for any and all hiccups (well okay, most of them). Now comes the real deal. It’s all come down to this—you’re onsite and you need to execute your marketing strategy. But how? We’ve got all…

Event Tips

Partner Marketer Event Tips from a Kapow Pro

Meet the Kapow Event Expert Casey Baldin is a Kapow Senior Account Manager, and has become the resident partner marketer event expert. Her clients are primarily in the tech vertical and close to 50% of her yearly events are hosted by complementary companies who team up to boost pipeline through strategic and scalable lead-gen events.  …

Event Tips

Get Healthy In 2020 With An Active Event

Last year, 59% of Americans resolved to be more active in 2019. This means, if we apply a little statistical theory, almost 6 in 10 individuals you might be planning an event for in 2020 could be interested in active events. Additionally, less than 50% of people who resolve to change their sedentary ways remain…

Event Tips

Capitalizing On Your Event Promo Post-Event

If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…

Event Tips

Getting Your Event Promo Where It Needs To Be

Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands:  how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…

Event Tips

Sneak Peek: Kapow’s 2020 Multi-Event Program Trend Report

Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…