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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Tips for Planning an Awesome Holiday Party

Planning any corporate event can be stressful, but there is a extra level of stress that accompanies planning a holiday party. But throwing an awesome Holiday Party starts with a solid plan. Follow these tips for stress-free planning.

Event Tips

Check out our webinar on driving more pipeline from your events

Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…

Event Tips

Lunch and Learn Benefits and How-To

Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…

Event Tips

What Event Data Should You Track?

There are more opportunities than ever to utilize technology in events. You can use it to check guests in and increase your event security; you can use tech to explore a venue when you can’t see it in person; you can use tech to make a first impression or enhance an event with AV equipment.…

Event Tips

What Rising Event Costs Mean For You

As we move into 2019, it’s important that we get out in front of the fact that event costs are rising as we go into the new year. According to Skift, increased meeting demand has led to increased travel and hotel costs as demand outstrips supply. As we move through the year, chances are good that…

Event Tips

How To Boost Your Onsite Productivity During Events

It’s a new year and we’ve already hit the ground running with 2019 events and conferences. As we’re consulting our calendar and scheduling who is going to be onsite at which event, we’re thinking about ways to maximize our time. We’ve adopted a “road warrior” state of mind to ensure that we’re as efficient as…

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Event Tips

Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…

Event Tips

Why You Should Host A Retail Event

The days of hosting events without being accountable for ROI have come and gone. This means, we, as marketers, have more jobs than ever before. We have to highlight customer profiles, scan event trends and clue stakeholders in to the event decision-making. All this, while also maximizing event attendance. Research shows that people — especially millenials…

Event Tips

How To Effectively Use AV Equipment

Nothing makes an event or presentation fall flatter than sound, lighting or tech issues. Without sound and light, the presenter is just standing silent and alone in the dark without an audience they can see. So, when planning your offsite meeting, reception or large-scale event, few things are more important than your audiovisual equipment. Utilizing…

Event Tips

How Kapow Solves Event Planning Pain Points

Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…

Event Tips

6 Networking Conversation Topics to Avoid

If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.

Event Tips

The 5 keys to planning an unforgettable large-scale event

A big product announcement. Your end-of-the-year holiday bash. A Dreamforce reception for MVP clients. Your company’s executive retreat. All of these occasions are times you need to go above and beyond to service your vision with a large-scale event. But where do you start when your team or company’s reputation, employee morale and/or impression on…