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Event Tips

Get insider tips for finding, planning and hosting the perfect event. You’ll find everything from how to read the room at your event to what to wear to best practices for hosting a killer event that your guests won’t forget. We’ve gathered the best event-planning tips in one convenient spot.

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Event Tips

Benefits Of Digital Swag Bags For Work-From-Home Events

We’re all missing in-person events as we take Zoom calls from our couches and heat up another pot of coffee. One thing we’re not missing, however, is the switch from the traditional branded tchotchkes to more elegant digital swag bags. Everyone attends at least one conference where this happens. You’re handed a bag and know…

Event Tips

How To Combat Zoom Fatigue In Your Digital Office

As we adjust to the new normal of working online, there are always going to be growing pains. Shifting meetings online is a necessary step, but it’s leading to what many are calling “Zoom Fatigue.” According to the BBC, zoom fatigue manifests because it’s harder to intuit social cues over a messaging app, which requires…

Event Tips

Virtual Gift Cards to Keep Your Brand Top of Mind

Even as we adapt to the new normal of virtual events, virtual gift cards can still get left out. While not as flashy as virtual events, gift sends can be a great way to remind your clients that you’re still thinking of them, even when you can’t see them in-person. They also help resolve the…

Event Tips

Virtual Event Strategy: What Are The Benefits Of Going Online?

There’s no denying it: a virtual event strategy is a must-have for event marketers. As we adjust to the new normal of shelter-in-place and self-isolation, it’s more important than ever that we seek out moments of human connection. Still, it can be difficult to make the change, even for seasoned professionals. So why change up…

Event Tips

Virtual Event Best Practices: How To Demystify Your Data

As virtual events continue to rise in popularity, knowledge of virtual event best practices will become very important. For anyone beginning to host a virtual event, a top consideration should be “what do I do with my data?” What data you collect, what do with it, and how it differs from an in-person event should…

Event Tips

Virtual Event Options for Staying Connected with Clients: II

As face-to-face events continue to take a back seat, finding unique event alternatives for staying connected and engaged will continue to challenge even the savviest marketer. Since the health and safety of your teams and customers is of the utmost importance, we’ve been working diligently to bring you more virtual event options that are ideal…

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Event Tips

Virtual Events For Staying Connected with Clients

Although staying indoors isn’t conducive to live events, there are virtual event alternatives that still promote team building and camaraderie from a distance. We’ve compiled a list of some of our favorite virtual events below to help you get inspired. Ready to start planning? Check out our favorite virtual options.  Wildly Different – home office…

Event Tips

Thoughtful Events For International Women’s Day

International Women’s Day might be this coming Sunday, March 8th, but here at Kapow we believe there’s never a wrong time to celebrate the women in your organization. If you’re looking to host an event for the female-identifying members of your office, we’ve got a curated list of events that fit the bill perfectly. Focus…

Event Tips

March Madness Client Events: Score big and drive attendance

It’s that time of year again! The NCAA Finals are once again upon us. If you haven’t caught March Madness yet, it’s a great time to spark up a conversation and increase your face time by hosting March Madness client events. But watch out—you may not sweep your strategy if your tournament trivia comes up…

Event Tips

Networking Conversation Topics to Avoid This Year

If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.

Event Tips

2020 Corporate Event Trends

New year, new trends! That’s what they say, right? All joking aside, event marketing is an ever-changing discipline and staying on top of your event strategy means paying attention to what clients are (and aren’t) interested in. Fortunately, we’ve got a few 2020 corporate event trends that will help you start off on the right…

Event Tips

Onsite Conference Tips For Your 2020 Strategy

The onsite conference day has arrived. You’ve crossed the t’s and dotted the i’s of your conference case. You’ve planned for any and all hiccups (well okay, most of them). Now comes the real deal. It’s all come down to this—you’re onsite and you need to execute your marketing strategy. But how? We’ve got all…