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Conference Marketing

Get the most out of your conference marketing budget. Get tips on how to engage prospects and potential partners, and how to host a successful event at a conference.

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Conference Marketing

Lunch and Learn Benefits and How-To

Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…

Conference Marketing

Austin Events To Check Out At SXSW

We’re only a few weeks away from the start of South by Southwest, the Southwest’s premier conference celebrating the intersection of art, music, film and interactivity. From March 8–17, Austin will be abuzz with the confluence of culture and innovation. If you’re planning on making the trip to SXSW, or just in the area already,…

Conference Marketing

What Rising Event Costs Mean For You

As we move into 2019, it’s important that we get out in front of the fact that event costs are rising as we go into the new year. According to Skift, increased meeting demand has led to increased travel and hotel costs as demand outstrips supply. As we move through the year, chances are good that…

Conference Marketing

How To Boost Your Onsite Productivity During Events

It’s a new year and we’ve already hit the ground running with 2019 events and conferences. As we’re consulting our calendar and scheduling who is going to be onsite at which event, we’re thinking about ways to maximize our time. We’ve adopted a “road warrior” state of mind to ensure that we’re as efficient as…

Conference Marketing

Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…

Conference Marketing

The History of Restaurants

It’s no secret that here at Kapow, we love restaurants. Whether it’s a hot dog joint in Chicago, tamales in Las Vegas or a pig roast in Boston, good food and good company can often be considered our bread and butter. Consumers are increasingly interested in where their food comes from, but how much do…

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Conference Marketing

Resources for Guest Safety and Security

Planning around your guests’ safety and security is quickly becoming a top priority for event planners. Hackers can exploit everything from WiFi to lax event security, putting you and your event attendees’ data at risk. Although it’s not the most fun part of event planning, it’s crucial for ensuring your event goes off without a…

Conference Marketing

Effective Event Networking Strategies

Event networking can lead to powerful gains for your company through visibility with new and qualified contacts. However, it can be difficult to prepare effective event networking strategies, and it can also be challenging to do that if you’re trying to engage with VIP guests. To help demystify some best practices for event networking, we’re…

Conference Marketing

How To Crush Your Next Conference

When done right, conference marketing can be one of the best ways to build your brand, but if you fail to take advantage of the valuable face time conferences give you they can just be a drain on your budget. By even conservative estimates, space at a conference will run you around $10,000 at minimum,…

Conference Marketing

Get Corporate Groups in your Venue During Conferences

Curating and delivering quality corporate events has been the core mission of Kapow since conception. As we grow, we continue to fine-tune how to harness all facets of corporate event demand. Over the past few years there has been a steady spending increase on events, with one in three CMO’s saying they plan to allocate 21…