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Conference Marketing

Get the most out of your conference marketing budget. Get tips on how to engage prospects and potential partners, and how to host a successful event at a conference.

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Conference Marketing

Networking Conversation Topics to Avoid This Year

If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.

Conference Marketing

2020 Corporate Event Trends

New year, new trends! That’s what they say, right? All joking aside, event marketing is an ever-changing discipline and staying on top of your event strategy means paying attention to what clients are (and aren’t) interested in. Fortunately, we’ve got a few 2020 corporate event trends that will help you start off on the right…

Conference Marketing

Onsite Conference Tips For Your 2020 Strategy

The onsite conference day has arrived. You’ve crossed the t’s and dotted the i’s of your conference case. You’ve planned for any and all hiccups (well okay, most of them). Now comes the real deal. It’s all come down to this—you’re onsite and you need to execute your marketing strategy. But how? We’ve got all…

Conference Marketing

Planning Your 2020 Conference Strategy

Ready to crush your 2020 conference strategy? Of course you are; that’s why you’re reading Kapow Insider! But you wouldn’t run a marathon without training first. In the same way, you’re not going to set yourself up for success conference-wise without going into it with a battle plan. If you need a plan to crush…

Conference Marketing

Capitalizing On Your Event Promo Post-Event

If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…

Conference Marketing

Check out our webinar on driving more pipeline from your events

Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…

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Conference Marketing

Lunch and Learn Benefits and How-To

Every company struggles with finding the right time and place to share messaging both internally and externally. Busy scheduled and competing priorities can make this exceedingly tricky. Meetings and breakouts, though fruitful, do take up time during the day. But that’s where the lunch and learn comes in: a communal gathering that takes place during…

Conference Marketing

Austin Events To Check Out At SXSW

We’re only a few weeks away from the start of South by Southwest, the Southwest’s premier conference celebrating the intersection of art, music, film and interactivity. From March 8–17, Austin will be abuzz with the confluence of culture and innovation. If you’re planning on making the trip to SXSW, or just in the area already,…

Conference Marketing

What Rising Event Costs Mean For You

As we move into 2019, it’s important that we get out in front of the fact that event costs are rising as we go into the new year. According to Skift, increased meeting demand has led to increased travel and hotel costs as demand outstrips supply. As we move through the year, chances are good that…

Conference Marketing

How To Boost Your Onsite Productivity During Events

It’s a new year and we’ve already hit the ground running with 2019 events and conferences. As we’re consulting our calendar and scheduling who is going to be onsite at which event, we’re thinking about ways to maximize our time. We’ve adopted a “road warrior” state of mind to ensure that we’re as efficient as…

Conference Marketing

Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…

Conference Marketing

The History of Restaurants

It’s no secret that here at Kapow, we love restaurants. Whether it’s a hot dog joint in Chicago, tamales in Las Vegas or a pig roast in Boston, good food and good company can often be considered our bread and butter. Consumers are increasingly interested in where their food comes from, but how much do…