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About Kapow

Kapow is developing game-changing technology that is revolutionizing the world of corporate events. As Kapow grows, the technology team continuously works to improve the website’s technical infrastructure. Learn more about Kapow’s dynamic features.

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About Kapow

Measuring event success part 4: best practices for post-event surveys

When it comes to events, tracking ROI can be quite challenging. And though there are a number of ways to measure event success by looking at attendee data, qualitative data can be just as effective to ensuring success at future events. One of the best ways to get feedback from attendees, is to—wait for it—actually…

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Finding the right event based on your event goal

You need to plan an event, but your head is spinning from the what appears to be an overabundance of choices. No need to stress out. You can narrow down the choices considerably based on the primary purpose of your event. Make networking effortless If the main reason for your event is networking, you’ll want…

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Measuring Event Success Part 3: Setting Event Goals

In order to make a case for throwing events, you need to be able to prove that the event is adding value to the business and converting prospects and customers. As we recently discussed, measuring event success starts with setting event goals. Without this first step, understanding the impact of your event becomes a nebulous…

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Measuring Event Success Part 2: The Best Event Planning and Tracking Tools

We recently walked through various ways to measure event success and determine event goals. In doing so, we mentioned several tools that we use at Kapow to help track and evaluate event data. Here, we’ll go over those tools in detail to show how you can use them to help measure event ROI and better track your…

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Give a Warm Welcome to San Diego

We’re excited to add San Diego to the growing collection of markets Kapow serves. With 1.4 million residents, San Diego is California’s second-largest city. Beloved for its great weather and Pacific Ocean views, San Diego is a perennial tourist favorite. The city hosts more than 34.9 million visitors each year, according to the San Diego…

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Measuring Event Success Part 1

Events and face-to-face meetings are a tried-and-true sales tactic. There’s no denying that the relationship-building aspect of an event is a valuable part of building a solid client base. But because organizations are increasingly making business decisions based on hard data, understanding the direct impact an event has on your business is essential. Though sales…

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Upgrades to the Kapow Invitations Platform

We recently asked our customers for feedback on our digital tools and got valuable responses. We then took your feedback and made a number of changes to our tools, so they work better to serve you. Check out the new product enhancements that will make event planning easier than ever.  Invitations platform An invitation is…

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Inside Tech: Building Purpose-Built Internal Tools for Business Processes

As Kapow grows, the technology team continuously works to improve our technical infrastructure. A big part of that work is to reduce our dependence on third-party tools and services that helped us scale initially with a small tech team. For example, I wrote previously about our migration from Magento to a Ruby on Rails app…

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How to Get an Unfair Amount of Face Time with Clients

It’s no secret that closing sales starts with building meaningful relationships with your clients. That makes quality face time with new and existing clients more critical than ever. In today’s ultra-competitive, fast-paced corporate environment, getting beyond emails and phone calls can be an uphill battle. Unique corporate events are often the solution, giving you an unfair amount of face…

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Inside Tech: Building a Secure Infrastructure

Technology is at the core of Kapow and a big part of that technology is our infrastructure. As we grow, we are continuously making improvements to the infrastructure to make it faster, more secure and easier to maintain. Our DevOps team recently completed a significant upgrade in this area, which we’ve dubbed “VPC 2.0.” Our…

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Plan events across the U.S. with Kapow’s National Retail Program

Not only are retail events quickly becoming one of Kapow’s most popular event types, but they are ideal for planning events across multiple markets. For sales managers responsible for overseeing dozens of events across the country, it can be challenging to ensure you’re delivering a consistent experience for all guests. It’s also a challenge to ensure offices across…

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Spotlight on Addison Hospitality Group

At Kapow, we love our venue partners and we like to show them some love. And when a partner has three killer venues, we like to show triple the love. So check out our featured partner, Addison Hospitality Group. The group’s philosophy is simple, pair impeccable service and hospitality with innovative and current design. And…