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While we’ve already covered Kapow events that have appeared on television, we know that some hosts and attendees have more, er, discerning taste. If you need to know that the clientele at these establishments are the crème de la crème so to speak, we’ve got the perfect list: we’ve rounded up a number of venues that…
A big product announcement. Your end-of-the-year holiday bash. A Dreamforce reception for MVP clients. Your company’s executive retreat. All of these occasions are times you need to go above and beyond to service your vision with a large-scale event. But where do you start when your team or company’s reputation, employee morale and/or impression on…
Executing a partner marketing strategy begins with understanding your brand and your ideal customer. Once you’ve done that however, the real work begins. Successfully partnering with another business—from your pitch to your followup with clients—requires four steps, and we’re here to walk you through each one below. Step 1: prep for your partners After all…
Recently, Kapow’s very own partner marketing maven Casey Baldin shared some of her favorite tips on how to coordinate partner events that benefit you and your partner and drive ROI. If you need a little more convincing, you might want to take a closer look at what this strategy is, and what kinds of benefits it can…
Throughout the last few months, we’ve given you a lot of information. How to create the perfect invite list, how to pick the perfect event venue when you can’t be in attendance and how to crush your event check-in, just to name a few. To compliment our event production tips and ROI tricks, we’ve got…
Winter has certainly been overstaying its welcome now that we’re halfway through April. However, eventually it will be May, and with May comes warmer weather, Cinco de Mayo and the start of summer blockbuster season. It’s time to start planning May events, and we’ve taken the liberty of highlighting some of our favorite ideas below.…
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If you’re planning events across multiple markets, it’s vital to the program’s success to have consistent attendance and performance. Sure, you can try to independently coordinate each individual location, but that takes a lot of effort and leads to increased mistakes. When using Kapow’s multi-event tools and planners, a multi-event program can lead to a…
We’re just weeks away from the “official” start of spring. In between rain and flowers, it also means the return of spring fashion. Retail events can be a great way to connect with new and returning partners and prospects. Everyone needs to wear clothes, so why not garb your prospective clients in something eye-catching that…
When done right, conference marketing can be one of the best ways to build your brand, but if you fail to take advantage of the valuable face time conferences give you they can just be a drain on your budget. By even conservative estimates, space at a conference will run you around $10,000 at minimum,…
Between the hazy afterglow of holiday travel to visit friends and family and the somewhat ridiculously named “Bomb Cyclone” that just left the East Coast, you might think you’re all traveled out, at least for a little while. Even with all that said, there’s still a reason to consider booking an incentive trip as we look…
What is YouTube? Well, you already know what YouTube is, but how much do you really know about YouTube from a marketing perspective? For instance, did you know that YouTube is the second largest search engine in the world? Or that it’s bigger than Bing, Yahoo and Ask combined? Or that one-third of all internet users,…
Kapow is the world’s leading corporate events platform offering unique experiences that are easy to book and drive bottom-line results. We curate thousands of experiences that are built to drive attendance, getting you more face time with your clients. Throughout 2017, we’ve booked several of these experiences to gain face time with our clients and encourage…
