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About Kapow

Kapow is developing game-changing technology that is revolutionizing the world of corporate events. As Kapow grows, the technology team continuously works to improve the website’s technical infrastructure. Learn more about Kapow’s dynamic features.

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About Kapow

Capitalizing On Your Event Promo Post-Event

If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…

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Getting Your Event Promo Where It Needs To Be

Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands:  how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…

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Sneak Peek: Kapow’s 2020 Multi-Event Program Trend Report

Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…

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How To Crush Your Next Event Promo

Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…

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Check out our webinar on driving more pipeline from your events

Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…

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Unexpected Venues For Your Next Event

We’re a few months into 2019, and event planners have their hands full already. Rising event costs mean you have to be savvier about the events you book, which means more research and prep cooked into your events plan. You can consult our knowledgeable experts for some of their favorites, check our recommendations or use our…

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Austin Events To Check Out At SXSW

We’re only a few weeks away from the start of South by Southwest, the Southwest’s premier conference celebrating the intersection of art, music, film and interactivity. From March 8–17, Austin will be abuzz with the confluence of culture and innovation. If you’re planning on making the trip to SXSW, or just in the area already,…

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What Event Data Should You Track?

There are more opportunities than ever to utilize technology in events. You can use it to check guests in and increase your event security; you can use tech to explore a venue when you can’t see it in person; you can use tech to make a first impression or enhance an event with AV equipment.…

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Top Event Data Highlights From 2018

The Kapow Marketing team loves the end of the year. Sure, there are holiday parties, gathering with loved ones, and all that. But what we really love is diving into the previous year’s event data and sharing it with all of you. Curious about when, where, why and what kind of events you booked in…

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What Rising Event Costs Mean For You

As we move into 2019, it’s important that we get out in front of the fact that event costs are rising as we go into the new year. According to Skift, increased meeting demand has led to increased travel and hotel costs as demand outstrips supply. As we move through the year, chances are good that…

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How To Boost Your Onsite Productivity During Events

It’s a new year and we’ve already hit the ground running with 2019 events and conferences. As we’re consulting our calendar and scheduling who is going to be onsite at which event, we’re thinking about ways to maximize our time. We’ve adopted a “road warrior” state of mind to ensure that we’re as efficient as…

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Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…