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About Kapow

Kapow is developing game-changing technology that is revolutionizing the world of corporate events. As Kapow grows, the technology team continuously works to improve the website’s technical infrastructure. Learn more about Kapow’s dynamic features.

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Onsite Conference Tips For Your 2020 Strategy

The onsite conference day has arrived. You’ve crossed the t’s and dotted the i’s of your conference case. You’ve planned for any and all hiccups (well okay, most of them). Now comes the real deal. It’s all come down to this—you’re onsite and you need to execute your marketing strategy. But how? We’ve got all…

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Planning Your 2020 Conference Strategy

Ready to crush your 2020 conference strategy? Of course you are; that’s why you’re reading Kapow Insider! But you wouldn’t run a marathon without training first. In the same way, you’re not going to set yourself up for success conference-wise without going into it with a battle plan. If you need a plan to crush…

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Get Healthy In 2020 With An Active Event

Last year, 59% of Americans resolved to be more active in 2019. This means, if we apply a little statistical theory, almost 6 in 10 individuals you might be planning an event for in 2020 could be interested in active events. Additionally, less than 50% of people who resolve to change their sedentary ways remain…

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Capitalizing On Your Event Promo Post-Event

If you can’t tell already, we here at Kapow are a little gaga for event promo. By now you’ve learned how to select a promo-worthy event and how to maximize your reach before the event itself. But much as after the party comes the afterparty, after the event comes the follow up. This is your…

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Getting Your Event Promo Where It Needs To Be

Last time in our event promo guide, we discussed the dos and don’ts of picking an event worth promoting. So now you’ve got another question on your hands:  how do you maximize your event promo? Fortunately for you, there are lots of options. Unfortunately for you, these different options can make it hard for you…

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Sneak Peek: Kapow’s 2020 Multi-Event Program Trend Report

Using events as a sales and marketing, while imperative to get right, can be a little tricky to execute. But they are beyond worth it to invest in, even as event prices rise. 65% of brands confirm that experiential marketing and events directly correlate to sales. Even better? According to Chaos Theory Games, 98% of…

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How To Crush Your Next Event Promo

Marketers know that event marketing is a full contact sport from the moment you concept your idea until the dust settles after the event is over. Which is to say: it’s a lot of work. A lot of rewarding work, but work nonetheless. If there’s one place where any marketer (yes, even us) can stand…

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Check out our webinar on driving more pipeline from your events

Check out our very first Cvent + Kapow marketing webinar. We’re proud of our ability to solve your event planning pain points, our networking strategies and what kinds of large-scale events we’re able to provide. In addition, we’re proud to partner with our parent company Cvent to bring you an exclusive look into how tech…

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Planning Tips For Corporate Events

Imagine you need planning tips for a corporate event—fast. Your boss might’ve just asked you to plan an event to celebrate the opening of a new remote office. While you’re thrilled with the opportunity, you quickly realize the only events you have planned were dorm parties in college. Where do you start? If you’re coming…

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Unexpected Venues For Your Next Event

We’re a few months into 2019, and event planners have their hands full already. Rising event costs mean you have to be savvier about the events you book, which means more research and prep cooked into your events plan. You can consult our knowledgeable experts for some of their favorites, check our recommendations or use our…

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Austin Events To Check Out At SXSW

We’re only a few weeks away from the start of South by Southwest, the Southwest’s premier conference celebrating the intersection of art, music, film and interactivity. From March 8–17, Austin will be abuzz with the confluence of culture and innovation. If you’re planning on making the trip to SXSW, or just in the area already,…

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What Event Data Should You Track?

There are more opportunities than ever to utilize technology in events. You can use it to check guests in and increase your event security; you can use tech to explore a venue when you can’t see it in person; you can use tech to make a first impression or enhance an event with AV equipment.…