X

2017 Corporate Event Trends: A Statistical Guide

Throughout the last few months, we’ve given you a lot of information. How to create the perfect invite list, how to pick the perfect event venue when you can’t be in attendance and how to crush your event check-in, just to name a few. To compliment our event production tips and ROI tricks, we’ve got just the thing for you: cold, hard data about 2017 corporate event trends. Last year, Kapow helped field marketers produce 2,000 events in 250+ cities, giving us some great insight into what industry event trends are best for increasing attendance and building pipeline. So, if you’re stuck wondering what 2017 corporate event trends you should put into action, look no further.

When were events booked, and what were they?

On average, field marketers who booked with Kapow booked their events 27 days in advance. This includes:

 In 2017, 11% of events were multi-event roadshows —a substantial increase from 2016. Kapow’s national partnerships and streamlined technology make multi-event production stress free, consistent and scalable.   

  • 72% of booked events were used for pipeline building. Top pipeline building event categories include client entertainment, sales incentives and conferences
  • The remaining 28% of events fell in the employee engagement category. These include team-building events, holiday parties and employee appreciation recptions

The full breakdown of events purchased by field marketers is as follows:

  • 20% hands-on food and cocktail demos
  • 18% catered shopping experiences
  • 17% interactive group activities
  • 15% private group dining experiences
  • 13% cocktail receptions
  • 9% music and sports suites and packages
  • 6% private movie pre-screenings

In 2017, Kapow signed more than 225 new partners, bringing the event count to over 2,000 events in 10,000 locations across America.

How many people attended events, and when were they hosted?

Of the Kapow events hosted in 2017, the majority were hosted in the middle of the week.

  • 7% of events were held on Monday
  • 19% of events were held on Monday
  • 24% of events were held on Tuesday
  • 35% of events were held on Wednesday
  • 11% of events were held on Friday
  • 4% of events were held on Saturday and Sunday

Out of all these events:

  • 64% started between 5:00 p.m. and 7:00 p.m.
  • 83% lasted 2 to 3 hours

General event attendance was as follows:

  • Anywhere from 4 to 1,000 attendees
  • Average attendance was 39 individuals

The attendance breakdown by event type included:

  • Hands-on food and cocktail demos – 24
  • Catered shopping experiences – 25
  • Interactive group activities – 33
  • Private group dining experiences – 34
  • Cocktail receptions – 58
  • Music and sports suites and packages – 18
  • Private movie pre-screenings – 132

On average, these events cost field marketers:

  • $149/person (general average)
  • $250/person (Sport and entertainment events)
  • $244/person (Retail events)
  • $105/person (Activity events)

Now that your finger is on the pulse of 2017 corporate event trends, it’s time to use these trends to gain valuable face time with your partners, prospects and teams. Visit the Kapow platform to find hundreds of easy-to-book options and groundbreaking production technology that make event planning stress free. 

UNIQUE EVENT IDEAS. REAL-TIME BOOKING.

Join thousands of companies who have booked online events with Kapow.

Find Your Event

Like this post?

Sign up for insider tips, exclusive content and event suggestions in your city.

Read This Next

News

Best-Selling Virtual Events of 2020

When the world went into lockdown and corporate events went virtual, Kapow! worked with our supplier network to adjust to the new demand. Even with the promise of vaccinations, we do not see the demand easing for virtual events in 2021. After delivering 2000+ virtual events delivered from more than 100 different suppliers, we’ve seen…

Event Tips

Benefits Of Digital Swag Bags For Work-From-Home Events

We’re all missing in-person events as we take Zoom calls from our couches and heat up another pot of coffee. One thing we’re not missing, however, is the switch from the traditional branded tchotchkes to more elegant digital swag bags. Everyone attends at least one conference where this happens. You’re handed a bag and know…

News

How To Combat Zoom Fatigue In Your Digital Office

As we adjust to the new normal of working online, there are always going to be growing pains. Shifting meetings online is a necessary step, but it’s leading to what many are calling “Zoom Fatigue.” According to the BBC, zoom fatigue manifests because it’s harder to intuit social cues over a messaging app, which requires…