It has been a challenging year so the need to celebrate our accomplishments and connect as a team is greater than ever. The spirit of the season is still here, and we have wonderful ways for you to acknowledge and celebrate it. We may not be able to get together in person, but there are…
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We’re all missing in-person events as we take Zoom calls from our couches and heat up another pot of coffee. One thing we’re not missing, however, is the switch from the traditional branded tchotchkes to more elegant digital swag bags. Everyone attends at least one conference where this happens. You’re handed a bag and know…
As we adjust to the new normal of working online, there are always going to be growing pains. Shifting meetings online is a necessary step, but it’s leading to what many are calling “Zoom Fatigue.” According to the BBC, zoom fatigue manifests because it’s harder to intuit social cues over a messaging app, which requires…
Even as we adapt to the new normal of virtual events, virtual gift cards can still get left out. While not as flashy as virtual events, gift sends can be a great way to remind your clients that you’re still thinking of them, even when you can’t see them in-person. They also help resolve the…
There’s no denying it: a virtual event strategy is a must-have for event marketers. As we adjust to the new normal of shelter-in-place and self-isolation, it’s more important than ever that we seek out moments of human connection. Still, it can be difficult to make the change, even for seasoned professionals. So why change up…
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As we adjust to the new normal of virtual and online events, we want you to know that we’ve got your back. Transitioning to an online event program is challenging and tricky. Which is why we here at Kapow are committed to bringing you the best in virtual events this week. Check out some of…
As virtual events continue to rise in popularity, knowledge of virtual event best practices will become very important. For anyone beginning to host a virtual event, a top consideration should be “what do I do with my data?” What data you collect, what do with it, and how it differs from an in-person event should…
There may come a time in your marketing career where you need to look into rescheduling events. Whatever the reason—a simple mix up or a force majeure—the unexpected happens. Here at Kapow, we’re dedicated to helping you troubleshoot this thorny but necessary marketing skill. Check out our tried-and-true tips and tricks for when you absolutely…
As face-to-face events continue to take a back seat, finding unique event alternatives for staying connected and engaged will continue to challenge even the savviest marketer. Since the health and safety of your teams and customers is of the utmost importance, we've been working diligently to bring you more virtual event options that are ideal for virtual face-to-face time. There's no shortage of creative ways to market during this uncertain time—check some of our favorite virtual event alternatives below. Songwriter City - virtual songwriter talkbacks If you've ever wondered about the stories behind some of your favorite tracks, Songwriter City…
