When the moon hits your eye like a big pizza pie that’s…a national holiday? National Pizza Day is celebrated on February 9th, but the good news is that there’s never a bad time to have a slice. Whether you like thin crust, deep dish, Neapolitan or Detroit-style, there’s a pizza out there for everyone. On…
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It’s hard to believe given the temperatures outside, but the 2020 festival season will soon be upon us. The inexperienced event marketer may ask, “why would that matter?” For one, despite its less-than-bloggable name, “bleisure” travel isn’t going away anytime soon. In addition, millennial workers are challenging to attract, favoring experiences over other offerings. So…
Even if your preferred team is no longer competing, the Super Bowl is the reason for the season and it’s a great excuse to head to a few sports bars with your customers and teams during the dour month of February. Fortunately, we’ve corralled a list of some of the best sports bars to cheer…
If you’ve ever found yourself at a corporate networking event having an awkward conversation, we feel your pain. There are just a few taboo topics that create tension so thick, not even an open bar can lighten the mood. Here’s a list of the most important things to not talk about at your next cocktail party.
New year, new trends! That’s what they say, right? All joking aside, event marketing is an ever-changing discipline and staying on top of your event strategy means paying attention to what clients are (and aren’t) interested in. Fortunately, we’ve got a few 2020 corporate event trends that will help you start off on the right…
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The onsite conference day has arrived. You’ve crossed the t’s and dotted the i’s of your conference case. You’ve planned for any and all hiccups (well okay, most of them). Now comes the real deal. It’s all come down to this—you’re onsite and you need to execute your marketing strategy. But how? We’ve got all…
Meet the Kapow Event Expert Casey Baldin is a Kapow Senior Account Manager, and has become the resident partner marketer event expert. Her clients are primarily in the tech vertical and close to 50% of her yearly events are hosted by complementary companies who team up to boost pipeline through strategic and scalable lead-gen events. …
Like it or not, 2020 is just around the corner. If you’re not already on your way to laying out your conference planning strategy, you’re doing so to your own detriment. Never fear, however, because Kapow is here to help. If your conference strategy is feeling a little rusty, we’ve got some personalized WD-40 in…
Ready to crush your 2020 conference strategy? Of course you are; that's why you're reading Kapow Insider! But you wouldn't run a marathon without training first. In the same way, you're not going to set yourself up for success conference-wise without going into it with a battle plan. If you need a plan to crush your conference, we've got you covered. Check out our hottest tips for crafting a perfect conference battle plan below. Streamlining your conference game There are lots of reasons to exhibit at a conference. For instance: the 3:1 return on investment that almost half of marketers…
