Relationships are key to every business. In 2020, Kapow!’s extraordinary relationship with suppliers around the country proved incredibly resourceful as we quickly expanded our virtual event offerings. As a result, we were able to plan and execute more than 1,500 engaging virtual events to keep you connected to your clients and coworkers. As we start…
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It has been a challenging year so the need to celebrate our accomplishments and connect as a team is greater than ever. The spirit of the season is still here, and we have wonderful ways for you to acknowledge and celebrate it. We may not be able to get together in person, but there are…
We’re all missing in-person events as we take Zoom calls from our couches and heat up another pot of coffee. One thing we’re not missing, however, is the switch from the traditional branded tchotchkes to more elegant digital swag bags. Everyone attends at least one conference where this happens. You’re handed a bag and know…
As we adjust to the new normal of working online, there are always going to be growing pains. Shifting meetings online is a necessary step, but it’s leading to what many are calling “Zoom Fatigue.” According to the BBC, zoom fatigue manifests because it’s harder to intuit social cues over a messaging app, which requires…
Even as we adapt to the new normal of virtual events, virtual gift cards can still get left out. While not as flashy as virtual events, gift sends can be a great way to remind your clients that you’re still thinking of them, even when you can’t see them in-person. They also help resolve the…
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There’s no denying it: a virtual event strategy is a must-have for event marketers. As we adjust to the new normal of shelter-in-place and self-isolation, it’s more important than ever that we seek out moments of human connection. Still, it can be difficult to make the change, even for seasoned professionals. So why change up…
As we adjust to the new normal of virtual and online events, we want you to know that we’ve got your back. Transitioning to an online event program is challenging and tricky. Which is why we here at Kapow are committed to bringing you the best in virtual events this week. Check out some of…
As virtual events continue to rise in popularity, knowledge of virtual event best practices will become very important. For anyone beginning to host a virtual event, a top consideration should be “what do I do with my data?” What data you collect, what do with it, and how it differs from an in-person event should…
There may come a time in your marketing career where you need to look into rescheduling events. Whatever the reason—a simple mix up or a force majeure—the unexpected happens. Here at Kapow, we're dedicated to helping you troubleshoot this thorny but necessary marketing skill. Check out our tried-and-true tips and tricks for when you absolutely must reschedule an event below: The top reasons for rescheduling events Some of the top reasons for event rescheduling are: Health and safety concerns: whether it's a global health crisis or a small scale concern, sometimes things happen that could jeopardize the health and safety…
