March Madness Cheat Sheet for Client Engagement

March Madness is a great time to spark up a conversation and increase face time with clients. However, you may miss your shot if you’re tournament trivia comes up short. Check out these must know facts and how you can use them when planning March corporate events.  What is March Madness?: The highly anticipated NCAA (National…

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New Orleans

Making The Most Of Mardi Gras In NOLA

Although Mardi Gras has passed us by on February 13, we believe it’s a state of mind and not a hard and fast date. This goes double if you happen to be in New Orleans, Louisiana’s hotbed of good music, good food and good events. If you’re local to NOLA or just looking to get…


How To Pull Off Your Conference Marketing Strategy

You’ve already learned how to exploit conference marketing as a brand building tactic, and how to build a business case that will get you the budget you need to exhibit at a conference. Assuming that all goes smoothly, you’re now tasked with delivering on your promises and capturing leads at the actual conference. This is…


Are you nailing your digital first impression this Valentine’s Day?

We know that the best relationships are built face to face, but one of the biggest challenges is getting face time with your customers and prospects. Since it’s Valentine’s Day, and we’re in the mood to make connections, we want to help you get the right swipe from prospects when you invite them to an…


Building Your Conference Marketing Case

In our last post, we went over some of the reasons why conference marketing is beneficial to your client outreach and acquisition. But just like needing to learn how to crawl before you can walk, you’ve got to plan your conference case and execute a lot of planning once its approved before you can start…


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Conference Marketing

How To Crush Your Next Conference

When done right, conference marketing can be one of the best ways to build your brand, but if you fail to take advantage of the valuable face time conferences give you they can just be a drain on your budget. By even conservative estimates, space at a conference will run you around $10,000 at minimum,…

Food and Drink

Top Food Trends For Corporate Events in 2018

If getting on top of the year’s greatest food trends isn’t on your to-do list for 2018, it really should be. It’s an easy way to be more confident about your menu picks and venue choices. Fortunately for you, if you’re looking to get a leg up on competitors when it comes to wowing potential…

Event Tips

Why You Should Book An Incentive Trip

Between the hazy afterglow of holiday travel to visit friends and family and the somewhat ridiculously named “Bomb Cyclone” that just left the East Coast, you might think you’re all traveled out, at least for a little while. Even with all that said, there’s still a reason to consider booking an incentive trip as we look…

Venue Tips

YouTube for Marketing for Event Venues

What is YouTube? Well, you already know what YouTube is, but how much do you really know about YouTube from a marketing perspective? For instance, did you know that YouTube is the second largest search engine in the world? Or that it’s bigger than Bing, Yahoo and Ask combined? Or that one-third of all internet users, use YouTube? Essentially, YouTube is a big deal, especially when it comes to finding and sharing content. Why YouTube matters It’s no secret that video is king when it comes to content and it’s no secret that YouTube is the king of video. It’s the…