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First Look — Year in Review: Popular events and trends in 2018

When you love event data as much as we do,  it’s hard to wait until Q1 to tally up the previous year’s most popular events, blogs and locations. We couldn’t stand the suspense, so we’re giving ourselves — and you — a sneak peek at 2018’s most popular event trends before 2018 comes to a…

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Whip your event strategy into shape in 2019

There are only a few weeks until the holidays, and the end of 2018 is fast approaching. You might still have a few weeks to put off figuring out your personal resolutions, but we’ve got some suggestions for how to make sure your 2019 event strategy is in fighting shape and ready to go. Check…

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Why You Should Host A Retail Event

The days of hosting events without being accountable for ROI have come and gone. This means, we, as marketers, have more jobs than ever before. We have to highlight customer profiles, scan event trends and clue stakeholders in to the event decision-making. All this, while also maximizing event attendance. Research shows that people — especially millenials…

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How To Effectively Use AV Equipment

Nothing makes an event or presentation fall flatter than sound, lighting or tech issues. Without sound and light, the presenter is just standing silent and alone in the dark without an audience they can see. So, when planning your offsite meeting, reception or large-scale event, few things are more important than your audiovisual equipment. Utilizing…

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The 6 must-book multi-event series of 2019

As we inch closer and closer to 2019 you’re increasingly likely to hear words like streamline and scale inserted into conversations about meetings and events in the new year. Yes, corporate events can be high-touch and customized, but finding ways to execute them in faster and easier ways is more in demand than ever before.…

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Creative Ideas For Your Next Corporate Event

When you book a corporate event, you’ve got a choice to make. Do you want a popular event destination? A venue that appeared on television? Maybe you want an event that fits with current trends in corporate events. There are other options, however. If you know your clients well, an outside-the-box experience is the perfect thing…

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How Kapow Solves Event Planning Pain Points

Coordinating events can be a lot. You have to pick an event based on client profiles and current trends. Then there’s actually coordinating the event proper. Afterward, you need to follow up with attendees (and no shows) and track your return on investment. When executed properly, events are a powerful addition to any company’s marketing…

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Conference Marketing: 7 Lessons Learned

When one of the Kapow marketing team members suggested we try a B2B sales and marketing conference late last year I was dubious but game. While the opportunity to get in front of a captive audience of our ideal customers was tempting, I wasn’t sure that a conference would deliver the hard-line, quantifiable results we…

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National Partner Highlight: New Balance

If you're planning a multi-event program, Kapow's national partners can be a great place to start. Planning events in multiple markets can be a daunting task -- especially if you want to stick to a cohesive theme. Sticking with one partner gives you the ability to create an easily replicated event across multiple markets and often make great add-on events as well. To help you get a sense of the kinds of events a national partner with Kapow can provide, we asked Kapow's director of national partnerships Jen Chopra to tell us a little bit about our partnership with New…