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How To Execute Your Partner Marketing Strategy

Executing a partner marketing strategy begins with understanding your brand and your ideal customer. Once you’ve done that however, the real work begins. Successfully partnering with another business—from your pitch to your followup with clients—requires four steps, and we’re here to walk you through each one below. Step 1: prep for your partners After all…

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Why You Should Add Partner Marketing To Your Toolbox

Recently, Kapow’s very own partner marketing maven Casey Baldin shared some of her favorite tips on how to coordinate partner events that benefit you and your partner and drive ROI. If you need a little more convincing, you might want to take a closer look at what this strategy is, and what kinds of benefits it can…

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The History of Restaurants

It’s no secret that here at Kapow, we love restaurants. Whether it’s a hot dog joint in Chicago, tamales in Las Vegas or a pig roast in Boston, good food and good company can often be considered our bread and butter. Consumers are increasingly interested in where their food comes from, but how much do…

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Partner Marketer Event Tips from a Kapow Pro

Meet the Kapow Event Expert Casey Baldin is a Kapow Senior Account Manager, and has become the resident partner marketer event expert. Her clients are primarily in the tech vertical and close to 50% of her yearly events are hosted by complementary companies who team up to boost pipeline through strategic and scalable lead-gen events.  …

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Cvent Unveils Best Event Destinations For 2018

The summer may be winding down, but there are still plenty of opportunities to host events for your company. But where? We’ve given you strategies for check-ins and everything from rooftop events to team building ideas. But, if you’re looking for broader ideas about where to host your next event, we’ve got good news. Cvent, our parent…

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2018 Holiday Party Trends You Can’t Miss

Happy almost holidays! Yes, it’s true. One minute it’s rooftop season and you’re sipping a mojito enjoying a light breeze, and the next minute it’s November and you’re calling every venue under the non-existent sun trying to secure a private room last minute. Waiting until winter to book won’t allow you to host the holiday…

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Why Every Event Needs A Signature Cocktail

So you’ve got your next event ready to go. You’ve got your invite list ready to go, it’s in the perfect location, and it’s not missing a thing. Or is it? If you’re looking to give your next event a little extra something that will get guest talking and leave an impression, make sure to…

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Venues Making The News

It can often be hard to know what the right event is to book. You want something impressive, while not looking like you’re just following the crowd. If you’re looking for events that are sure to delight but not obvious, we’ve got you covered. Below, we’ve given you four of our favorite events that have…

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Best Practices for Following Up After an Event

The chefs have packed up, the drinks have stopped flowing, and the masses have dispersed. Finally, your client event is over and you can get some rest, right? Wrong! One of the most important aspects of client entertainment is the event followup. You want to make sure your clients had a wonderful time and remember just how wonderful you are. If you continue to engage with them, your clients feel appreciated, which in turn makes them more likely to remember you. Here are some of the best practices for following up after a client entertainment event: Plan ahead for event…