principles of how we design

kapow takes pride in delivering well-designed and well-crafted sites to our clients. We work closely with the client throughout the entire process. Our attention to detail from the first meeting through the final delivery and subsequent maintenance of our websites ensures that our customers are just as pleased with the process as they are with the finished product.
 
Our design principles include the following:
 

personality

A website needs its own personality to make it stand out from the crowd. kapow imbues each of our websites with a fresh, unique, exciting, and where appropriate, witty design. We produce sites that offer the user an entertaining and appealing experience without sacrificing ease-of-use or functionality.
 

design consistency and integrity

While different pages of a website often have their own personality and function, a consistent look is crucial for ensuring a smooth and intuitive user experience. kapow designs our sites so that pages relate to each other visually by use of similar language, layout, and iconography with clear, efficient navigation.
 

usability and efficiency

kapow believes that fast loading, functional, and easy to use sites are more important then slow loading pages full of "bells and whistles." Our goal is to make each website both a pleasure to use as well as efficient and accessible. We give extensive thought to each site's information architecture so that visitors are as few clicks as possible from the information they are seeking. And we craft our designs and coding so that pages download quickly and smoothly. Our goal is make the experience as satisfying for the novice as for the web-savvy user.
 

ease of maintenance

The Internet is not a static medium. Websites need to be updated, expanded and refreshed regularly. kapow produces code and documentation that is easy to understand and our navigational schemes leave room for expansion and modification. We provide training and customized publishing tools that empower our clients to manage, change, and update sites on their own. This strategy makes our websites more cost-effective in the long-term than sites where little forethought about maintenance has been employed.