December 7, 2007
The Pew Internet & American Life Project's first major report on online video was released recently. One of the more interesting findings is that more than half of online video viewers (57%) share links to the video they watched with others, and three in four (75%) say they receive links to watch video that others have sent to them. This suggests that arts organizations who want to promote their events online would benefit from including sample online videos that visitors can easily pass along to friends.
So next time you're looking to create a buzz about your online event, help spread the word by adding interesting video clips that your visitors will want to share with others.
For more information, see www.pewinternet.org
— Megan