July 1, 2010
An Innovation Tune-up
We recently attended a three-day program, the Innovation Masters Series, presented by the Stanford Center for Professional Development. The focus of the program was on new approaches to problem-solving, and we came away with some great new tools and inspiring ideas which we thought might be useful to our non-profit clients.
May 15, 2010
Going Around the Gatekeepers
Getting reviews and attention for events from traditional media outlets can be difficult for non-profits. Greg Sandow has some great advice on ways to build an audience, and in the process, creating a story around the concert that might just get the attention of a reporter.
February 9, 2010
Get Smart
Non-profits should take into account the increasing ubiquity of "smart" phones – phones that can access the Internet and have integrated GPS location devices – when planning website development projects. The small size of mobile device screens present challenges to designing legible, accessible sites, but the ability to reach users when they aren't in front of their computers should be seen as an opportunity, not just a problem.
October 28, 2009
Tweet Success
To reach the people on social media websites, non-profits need to develop a social media strategy suited to their goals, and that complements their other communications strategies. We provide a sample case study for how we used Twitter to promote a recent PBS documentary.
April 15, 2008
To CMS or Not to CMS
When clients need a new website or an overhaul of an existing site, we usually discuss the pros and cons of managing the website using a Content Management System (CMS).
December 7, 2007
It Ain't Necessarily SEO
Search engine optimization (SEO) is the art of getting a website to show up at the very top of search engine results. It is always useful to follow SEO general guidelines, but sometimes there are alternatives to SEO that can offer a better return on the organization's investment.
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On kablog, we offer you our take on web-related topics of interest to non-profit organizations.